Become a Buyer

Benefits of Buying at Auction

As the largest seafood market in the southern hemisphere, Sydney Fish Market offers the greatest range of seafood from NSW, Australia and overseas; in fact, on any one day our buyers have access to over 100 different species.

All the seafood we sell is backed by best practice food safety and HACCP Quality Assurance to maximise and maintain quality and shelf-life, while our mechanisms of sale, including our Dutch auction, ensures buyers get it at a fair market price.

Sydney Fish Market’s Dutch auction and three trading clocks also ensures a fast auction process (over 1,000 crates an hour) enabling buyers to get back to their businesses quickly.

Additional on-site benefits include access to contract filleters so product can be processed before returning to buyers’ stores and loading facilities allowing buyers to load their product quickly and efficiently.

Our sustainability principles and best practice through-chain traceability guarantees all product we trade has been sourced responsibly to help ensure a seafood supply for generations to come.

Three Easy Steps to Becoming A Buyer

1. Register as a buyer

Telephone Sydney Fish Market Customer Service on 02 9004 1100. Reception hours are 8:00am - 4:00pm Monday - Friday. Alternatively, you can contact them via email.

First you will need to complete an application form.  If you apply for a seven-day account you will be asked to provide security (cash or bank guarantee) and your credit status will be checked.  If you prefer you can open a cash account (registration fee applies) which involves paying in full for your purchases each day. Payment must be made before product is removed from the auction floor.

2. Find out about the Sydney Fish Market's computerised Dutch auction clock system.

Customer Service will explain how the auction works. They will also provide information on the Market's rules and conditions and how to buy at the auction.

3. Attend an auction

Visit Sydney Fish Market and watch the auction proceedings at least once before you begin to bid. If you would like a member of SFM staff to explain the auction and show you around, please let Customer Service know.

Want Sydney Fish Market Seafood But Don't Want to Become A Registered Buyer?

At Sydney Fish Market, we can put you in touch with a registered buyer who may be willing to purchase seafood on your behalf.

For more information, please call Customer Service on 02 9004 1100.