Our People

Click the pictures below to view our Board of Directors and Management Team profiles.

Board of Directors

Grahame Turk, AM



Grahame has been a director or chief executive of SFM since privatisation in 1994.

He has served on numerous industry and government advisory bodies and played a critical role in the establishment of the industry peak body Seafood Industry Australia.

In 2016 he was appointed a member of the Order of Australia for service to the fisheries and seafood industry.

George Apostolakis

George commenced employment with M&G Seafoods Wholesalers in 1992. At around the same time M&G purchased Marine Foods within the market auction hall. M&G Seafoods Wholesalers is a family business that was established in 1969. George was appointed to the Board of Directors 19th April 2016.

Ross Fidden

Ross was appointed to the SFM Board of Directors in May 2016. He is also the Chairman of SFM’s largest supplier, the Commercial Fishermen’s Cooperative. Ross has been an active commercial fishermen since 1974 and brings to the board extensive experience in fishing, wholesaling, retailing and foodservice.

Sandra Hook

Sandra joined the SFM board in February 2013. She is an experienced CEO and independent board director who has successfully run high-profile media businesses bringing more than 25 years of experience across print, TV, radio, digital and PR. She works with businesses on their complex marketing and strategic issues with a particular interest in brand, strategy, customer engagement and commercial drivers.

John Jeffreson

John is the owner of two seafood retail stores, Nicholas Seafood Traders and Peter’s Sydney Fish Market. John has helped his businesses build a loyal following within the local & international seafood community and is a strong advocate for sustainability and supporting Australian products, working exclusively with companies that align themselves to Australian fisheries regulations. He was appointed to the SFM Board of Directors in April 2016.

Bruce Standen, AM

PhD (Lond)

Bruce is an independent consulting economist, advising companies engaged with primary production, marketing and government agencies. He is a director of OceanWatch Australia Ltd and a former managing director of the Australian Meat and Livestock Corporation. Bruce joined the SFM board in October 1994.

John Symonds

John was manager of Twofold Bay Fishermen’s Co-operative Ltd for 19 years to November 2006. Prior to that, John was a commercial fisher and an office manager for a transport company, moving seafood from H J Heinz Cannery and Eden Fishermen’s Co-operative Ltd. John is a director of the Catchers Trust and was appointed to the SFM board in December 2006. 

Management Team

Greg Dyer

Chief Executive Officer

Greg is a broadly experienced senior executive with focus on leadership, strategy, organizational change, community engagement and liaison.

He has an extensive background in high profile private and public enterprises, including ASX listed Mirvac Group, FKP Property and APN News and Media.   Greg spent four years in the Local Government sector as the CEO of City of Parramatta Council, leading the development of Parramatta as the central city in the GSC’s three city model and successfully instigating the city-defining $2b Parramatta Square urban renewal project. 

Gus Dannoun

Executive Manager, Seafood Trading


Before joining the NSW Fish Marketing Authority (FMA) in 1981, Gus planned for a career in IT, a vocation that would ultimately involve him in transitioning the Authority’s voice auctions to its first Dutch Auction clock system and front-end support network.  Gus was IT Manager from 1992 until his appointment to his current role 1997.  Gus is primarily responsible for the company’s seafood trading, namely developing, sourcing and coordinating seafood supply and trade, and the management of the organisation’s fish quota portfolio.  Gus is the chair of the Australian Fish Names Committee and the NSW Fishing Industry Training Committee and is also the treasurer for the South East Trawl Fishing Industry Association.

Stephen Groom

Executive Manager, Corporate Services and Company Secretary


Stephen joined SFM in 2012 having spent more than 20 years working in finance and accounting roles in both Australia and the United Kingdom. Prior to joining SFM Stephen worked as company accountant for a large medical company, head of management accounts for a large property company, and management and reporting accountant for Manchester Airport. Stephen was appointed company secretary in November 2012.

Roberta Muir

Sydney Seafood School Manager

MA (Gastronomy)

Roberta has managed Sydney Seafood School since 1997. In 2003 she obtained a Master of Arts degree in Gastronomy from the University of Adelaide. Her passion for food, wine and foreign culture has led her on adventures in Europe, Asia and the Middle East. Roberta freelances in food, wine and travel writing and is the author of four food books, including the Sydney Seafood School Cookbook (Penguin, 2012). 

Nick Paton

Information Systems Manager


Nick joined the NSW Fish Marketing Authority in 1990. He left SFM in 1995 and worked as an analyst programmer at a software company developing manufacturing and distribution software. In 1996 he returned to SFM as information systems manager. He has a masters degree in information technology.

Stephanie Margrain

Marketing & Communications Manager


Stephanie joined SFM in 2013 having previously worked in public relations agencies specialising in travel and tourism. Stephanie guides SFM’s corporate social responsibility strategy and oversees the company’s marketing, public relations, sponsorships and events. She sits on the selection committee for the National Seafood Industry Leadership Program and the Harris Community Scholarship Fund. Stephanie holds a bachelor of communication studies majoring in public relations. 

Current Industry Participation

Grahame Turk, AM - Chairman 
National Seafood Industry Alliance - Director 
National Aquaculture Council - Director

Gus Dannoun - Executive Manager, Seafood Trading  
South East Trawl Fishing Industry Association (SETFIA) - Treasurer
NSW Fishing Industry Training Council - Chair 
Australian Fish Names Committee - Chair