Media Release


26 March, 2021

Sydney Fish Market (SFM) has announced the creation of two new roles in Business Development, to assist with the company’s digital transformation ahead of the site redevelopment in Sydney’s Blackwattle Bay. The two new recruits of exceptional calibre have been appointed as Business Development Managers, set to lend their expertise to this significant transitional period for the company.

Jeffrey Tucker will commence his position as General Manager, Business Development, Region 1. Jeffrey will be based in SFM’s Sydney office. With extensive experience in executive roles directing Sales and Marketing teams at leading food and beverage organisations across all distribution channels, Tucker specialises in fast-moving consumer goods, with a proven track record of improving business performance. Having previously worked with some of Australia’s biggest FMCG wholesalers and retailers, including Primo, Goodman Fielder and Coca-Cola Amatil, Tucker brings a wealth of skills and knowledge to improving Sydney Fish Market’s sales operations in preparation for the company’s upcoming digital trading ventures.

Matthew Wassnig will commence his position as General Manager, Business Development, Region 2. Matthew will be based in Melbourne. Previously holding roles as National Account Manager for Tassal Group, and Corporate Sales Manager for Blue Harvest, Wassnig is a passionate seafood industry member with over 15 years’ experience working across a range of commercial species. Wassnig boasts sales and marketing experience with ASX listed companies, with an emphasis on increasing awareness and consumption of responsibly sourced seafood. In this new role at Sydney Fish Market, he will provide invaluable knowledge of priorities for the positive development of the seafood industry, with a focus on working collaboratively with stakeholders to strengthen the supply chain as SFM transitions into the digital world.

“At Sydney Fish Market, we are entering an exciting period of transformation both in a physical and digital sense,” said Sydney Fish Market CEO, Greg Dyer. “As the site redevelopment fast approaches, we are driven to evolve our offering, including a major digital transformation that will require teamwork and innovative thinking from our entire staff cohort. We are therefore thrilled to welcome Jeffrey and Matthew to the SFM team, to lend their expertise to our transition.”

The high-calibre of these new recruits exemplifies Sydney Fish Market’s commitment to growth in the coming years with a genuine focus on the future of the industry to coincide with its state-of-the-art physical redevelopment on Blackwattle Bay.

Already representative of the industry standard in responsible sourcing and quality assurance, SFM intends to leverage the opportunities provided by the new trading platform, to further advocate for sustainability and foster trade efficiencies across the seafood industry.

The new Sydney Fish Market will strengthen pride in the Australian seafood industry, as well as educate, empower, and inspire customers to further support the country’s fishing communities.

The new appointees will commence their employment with Sydney Fish Market in the coming weeks.

- ENDS -

For more information, please contact:

Jordan Bishop or Jess Hynes | DEC PR for Sydney Fish Market
Phone: +612 8014 5033 | Mobile: 0432 295 064

Lara Jones | Media and Communications Coordinator
Phone: 02 9004 1147 | Mobile: 0421 399 301

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