Buyer Tours

SFM is the largest market of its kind in the Southern Hemisphere and the third largest seafood market in terms of variety in the world. Approximately 3,000 crates (around 55 tonnes) of the freshest possible seafood is auctioned each day through the computerised Dutch auction system to approximately 160 buyers.  The incredible variety of seafood is sourced from individual fishermen, co-ops, fishing businesses and aquaculture farms in Australia, New Zealand and the Asia-Pacific Region with over 100 species available to buyers daily and approximately 500 species traded annually.

Tours can be conducted by Registered SFM Buyers/Suppliers and accompanied by a SFM staff member to take you behind the scenes to explore all facets of the market and its operations including the auction floor.
Bookings are essential
For further information please call +61 2 9004 1108 (during business hours)  or email 

In the interests of safety, the minimum age of tour participants is 10 years of age, this includes new born babies in carriers.  Please note, there are no exceptions.

Due to the nature of the environment and for safety reasons, SFM cannot offer wheelchair access to the auction floor portion of the tour.

Please note: Photography & videography is strictly not permitted on the auction floor.

What to wear?
Due to occupational health and safety concerns, all visitors to the auction must wear enclosed shoes. Those who do not wear enclosed shoes, will not be granted access to the auction floor.

The auction floor can be wet and it is best to avoid wearing leather shoes as they tend to absorb the water.  It is recommended that you roll up your long pants/jeans.

Click here for SFM's registered Buyer and Supplier Tour policy>

Click here for information on how to get to Sydney Fish Market >