SFM's 2011 Annual Report available now.

A Year Of Contrast


'It has been a year of significant achievements, yet one of major disappointment'. That's the feeling from Sydney Fish Market (SFM) chairman Bill Gibson upon reflection of the 2010/2011 financial year in the recently released Annual Report.

On the positive side, the company achieved its highest ever net profit as well as an increase for the fourth successive year in the quantity of product traded through its selling facilities. Importantly, product supply to the auction was also higher, with the year recording and increase of 270 tonnes.

According to SFM's managing director Grahame Turk, the company has much to be proud of in spite of the challenges that 2010/2011 delivered. 'SFM has had another outstanding year and everyone should be very pleased with their contribution to the company's position. Financially the company ended the year in a very healthy state with no borrowings and cash assets of $2.7 million. We surpassed previous years in both profit and trade volume - so there are certainly many reasons to be happy'.

In the face of very challenging economic conditions the company recorded positive results across a number of areas not just its bottom line. A survey of Sydney Seafood School attendees showed that the vast majority of people rated their experience as either good or very good; indicating that the school continues to provide an outstanding product for consumers.

In addition to approximately 1,600 maintenance jobs performed throughout the year, the engineering department was instrumental in the construction of a new building, SFM's first in more than twenty years. Located adjacent to the entrance gates the building provides additional and much needed seating capacity as well as the potential for a new onsite tenant. Other works included the installation of energy saving lighting, replacement of the dock leveller (loading dock two) and the introduction of a fire suppression system.

SFM's buyers and suppliers have also been on the receiving end of improvements in customer service. A smart-phone application for use in portable devices has been developed which allows buyers to identify purchased product not yet removed from the market floor. The sale of crustaceans has been streamlined and transferred to the auction clock system and communications to buyers and suppliers has also been improved.

From an environmental standpoint SFM continued to be proactive in its efforts by becoming the first food-sector company to gain certification to the international standard for greenhouse gas reporting. SFM now has the ability to consistently measure the level of carbon emissions it generates as a result of its operations.

Yet in spite of the many accomplishments, the 2010/2011 financial year will also be remembered for the disappointing outcome of the proposed site redevelopment - which has to some degree marred an otherwise outstanding twelve months.

Moving forward SFM will continue to focus on maintaining its strong financial and trade performance. Capital works, repairs and the improvements to the site will also be a major focus in order to keep SFM one of Sydney's most unique and appealing destinations.

To obtain a hard copy of SFM's 2010/2011 Annual Report please contact Ben Baltins on 9004 1143. To view the report online simply click here

The Omega-3 Symposium - a must for everyone in the seafood and health industry.

Omega-3 Symposium


Sydney Fish Market (SFM) and the Omega-3 Centre are set to hold the Omega-3 Symposium on Tuesday, 8 November at SFM. International and local experts will discuss a range of topics centred on the sustainability of long-chain Omega-3s which are found in certain species of seafood.

Long-chain Omega-3s have proven benefits for the development of the brain and eyes, for heart health, as well as the management of good health and wellbeing.

The symposium will provide attendees with an update on the health benefits of long-chain Omega-3s before moving into the sustainability of Australian and New Zealand fisheries, the long-term availability of long-chain Omega-3's and the possibility of alternate sources.

International speakers include:

Adam Ismail, Executive Director, The Global Organization for EPA and DHA, USA

Dr Sigve Nordrum, Vice President, Aker Biomarine, Norway

A broad range of local speakers will also be present, including:

Dr Andrew Sinclair, Professor of Nutrition Science, School of Medicine, Deakin University

Professor Giovanni Turchini, School of Life and Environmental Sciences, Deakin University

Grahame Turk, Managing Director, Sydney Fish Market

Michael Harte, Program Manager, World Wildlife Foundation.

Kevin Krail, executive director of the Omega-3 Centre encourages seafood industry members, suppliers and buyers, and industry influencers to attend this very topical symposium. 'We've already seen 'sustainability policy' action taken by Coles and Woolworth's here in Australia and we've seen the media taking positions particularly due to increasing demand for the Omega-3 ingredient health benefits. What's the 'real story' about this issue and what's the reaction of those being affected? This symposium will address all this and more - including the evolution of how we'll get enough Omega-3 healthy ingredients to the people that need them and want them'.

Event Details:


Tuesday, 8 November 2011
9.30am - 5.00pm


Sydney Fish Market, Bank St, Pyrmont NSW
Exhibition Room


$245 (incl. gst)
$220 (incl. gst) for members of The Omega-3 Centre, SFM (including registered buyers and suppliers), Dietician Association of a Australia, Nutrition Society of Australia and International Life Sciences Institute.

To register or for further information please visit the Omega-3 Centre website.

Professor Bob Kearney at the recent Seafood Excellence Awards.

Star Of The Sea - Professor Bob Kearney

After more than four decades of hard work and dedication to the seafood industry, Emeritus Professor Robert (Bob) Kearney was awarded Star of the Sea at the recent Sydney Fish Market (SFM) Seafood Excellence Awards.

Bob has had a long-standing career as a marine and fisheries scientist, working hard to ensure rigorous science forms the foundation of fisheries management and conservation. During his career he has produced over 150 scientific and technical publications, some of which are internationally recognised. Bob has also been awarded the higher doctorate degree; Doctor of Science from the University of Queensland, which he received in 1988. In 2005 he also received the prestigious Order of Australia, for his substantial contribution to international and Australian fisheries research and management.

In his presentation of the 2011 Star of the Sea award, Grahame Turk, managing director of SFM illustrated Bob's importance to the industry by saying, 'In short, one wonders where the industry would be without the decades of sound advice, knowledge, dedicated support and tireless campaigning by Professor Bob Kearney, a true ambassador for the NSW seafood industry and deserving winner of the Star of the Sea award.'

Although Bob's achievement in winning the Star of the Sea award is recognition thoroughly deserved, Bob was humble when receiving the award saying that, 'my first thought on the Seafood Excellence Award was astonishment; not only did I not know that I was a candidate, it had not occurred to me that a scientist would even be considered. Of course it was a great honour to be recognised as having made a contribution to the seafood industry. I just hope I can live up to the reputation I have rather suddenly been given.'

Even in retirement Bob continues to work closely with industry partners (SFM, OceanWatch Australia, FRDC, and AFMA) providing sound advice to publicise the message that the fishing industry is environmentally responsible. This advice has assisted in combating the unfortunate public misconceptions that commercial fishing is a serious and unmanaged threat to marine biodiversity. Bob's dedication in developing the high standard of Australian fisheries management and the resultant sustainable fisheries has been greatly appreciated within the industry.

Currently Bob's work is concentrated on demonstrating the sustainability of the Australian seafood industry to the public, and highlighting to the public that seafood is the most environmentally benign and organic form of food available. Bob is also currently devoted to adding scientific rigor to the marine parks debate, as well as trying to address the perennial problem of conflict between recreational and commercial fishers.

He also recently concluded a research project on the sustainability of some of the better known seafood species in Australia and their associated fisheries. This research has been produced into an invaluable series of factsheets which describe the conservation status of these species; many of which are popularly misconceived to be overexploited.

Bob will be discussing his current research interests at next month's Seafood Directions Conference, held on the Gold Coast from 23-25 October. This year's conference will focus on the 'productivity challenge'. Seafood Directions gives people the opportunity to hear a number of different perspectives from the industry. It provides a forum for people from many sectors to put forward points of view and to hear what others have to say.

'I see the biggest challenge facing the seafood industry as surprisingly not the sustainability of resources, but the declining public confidence in that sustainability. From my perspective the seafood industry needs to have more confidence in selling itself and the environmental credentials of its product. This needs to be addressed as a matter of increasing urgency, and is something I will speak about at the upcoming conference,' said Bob.

A keen recreational fisher, Bob devotes his (rare) spare time to the sport. Recreational fishing seems to recharge his batteries and settle his mind. Like most Australians, fishing and consuming fresh seafood are a characteristic part of a coastal life and a right which he defends vigorously, scientifically and without bias to safeguard for future generations.


Callum Aristotle Hawken: Just one of the new additions to SFM's extended family.

New Arrivals to the SFM Family


In recent weeks the extended Sydney Fish Market (SFM) family has increased in size with the arrival of two new bundles of joy.

SFM's marketing and communication manager Louise Shaw and her husband Jon welcomed to the world their first child, Madeleine Lorna Shaw on Thursday, 22 September. According to Louise it's been a whirlwind of action since Maddie came into the world.

'The first few weeks have been non-stop, but Jon and I are loving every minute of it. We're just elated to have Maddie in our lives; she's just beautiful!', explained Louise.

Similarly SFM's receptionist and part time auctioneer Katherine Hawken and her husband Pete have also been blessed with the arrival of their first child. Callum Aristotle Hawken was born on the afternoon of Wednesday, 7 September to two very happy and excited parents.

'He is just amazing and everyday is a new experience'. It's so challenging and yet so very rewarding', said Kat.

'Both Louise and Kat have been with us for a number of years so we've seen them grow both personally and professionally. I'm certain both of them will make outstanding mums - so we wish them well for the journey they've just begun', explained SFM's managing director Grahame Turk.

On behalf of SFM congratulations to Louise, Jon, Katherine and Pete on your beautiful babies and best of luck for the months ahead.





Nigel Cocks and the Hon. Dr. Mike Kelly, MP, at the recent NSILP graduation dinner.

Leadership Graduation

The third and final residential session of this year's Seafood Industry Leadership Program (NSILP) was held last month with participants coming together from across the country; culminating in the launch of the 2011 vision and mission.

Held in Canberra from September 13 - 15 and proudly sponsored by Sydney Fish Market, the participants in this year's course not only delivered a vision for the industry centred on sustainability, professionalism, innovation and integrity, but they also took steps to promote this message to the community through a multi-sector website called www.sustainableseafoodstories.com.au.

'Australia's seafood industry is internationally recognised as well managed and Australian consumers should be 100% confident that local produce is sustainably harvested and of the highest quality', explained 2011 NSILP participant Shane Geary. 'There's so much great work being done right through the supply chain, but sometimes the industry isn't as active as it should be in publicising that work - so instead sometimes the green NGO's can fill that void with misinformation'.

According to the NSILP participants the chance to communicate a positive message to the community provided an ideal opportunity. But the facts and figures related to the science of fisheries management, albeit a crucial topic, can at times be a fairly dry subject to cover. It was therefore decided that industry champions chosen from the various sectors would be the vehicle to communicate the sustainability message.

Al McGlashan from the recreational sector, Heather Brayford from the government sector, Stuart Ritchie from the wild catch sector, and finally Nick Moore from the aquaculture sector were selected as industry champions to communicate this important message.

'Each of the industry champions has been selected because of their ongoing efforts to promote environmental sustainability and the outstanding example they provide for others in their respective sectors', explained Karen Collard, Prawn trawler operator and 2011 NSILP participant. 'By using the industry champions we're able to personalise the industry and put a human story to the hard work that is being done around the country'.

Feedback from those at the launch and subsequent graduation dinner has been very positive, with former graduates of the program, industry stakeholders and relevant government departments all praising the initiative and the way it brings together each of the sectors. It is hoped that the website will continue to grow and support for cross-sector cooperation will gain momentum. A series of extension options such as social media have also been proposed - however such measures will depend on ongoing funding and industry resources.

According to the project's funding coordinator Eric Perez, the website as it stands is just the tip of the iceberg. 'There's so many people in our industry doing amazing work and they deserve to have their story told. With consistent funding and the resources to manage and promote the site the possibilities are endless as to where the site could go'.





Professional chefs lead the way at the recent CRC student retreat.

Suppliers and Chefs Put Their Creative Hats On

For three days Sydney Fish Market (SFM) and the Sydney Seafood School (SSS) played host to the Australian Seafood Cooperative Research Centre (Australian Seafood CRC) for a 'Whip up Knowledge Training Feast' as part of an intensive student retreat held from Monday 5 September to Wednesday 7 September.

The program aimed at linking suppliers and other members of the Australian seafood industry with top chefs to create synergy through the product lifecycle of Australian seafood.

'We were excited to set up a forum where our research students and our seafood producers had the opportunity to learn about what happens to their product when it enters the hands of a commercial kitchen and the dinner plates of consumers,' explained Emily Mantilla from the Australian Seafood CRC.

Participants at the retreat were broken into groups and mentored by top chefs to create their own mock restaurant complete with name, logo, and menu including an original seafood dish. Each group presented their ideas and menu items at a final dinner; ensuring each meal was created within budget and to an appropriate price point for their target consumer.

'It's this type of opportunity that chefs relish,' said Cole Thomas, a chef and finalist in the 2010 South Australian Premier's Food Awards. 'Because Australian seafood is high quality but at times costly, it deserves the best possible treatment. To be able to connect directly with the people that bring these products to our kitchen, and to meet and share our passion with the new generation of the Australian seafood industry is a great privilege'.

Other chefs who leant their time and expertise included:

Peter Kuruvita, Flying Fish Restaurant, Sydney

Jared Ingersoll, Cotton Duck Restaurant, Sydney

Alex Kearns, Glebe Point Diner and Neutral Bay Bar and Dining, Sydney

Adriano Zumbo, Adriano Zumbo Patisserie, Sydney

Stewart Wesson, Culinetic, Adelaide

In addition to providing the chefs and research students with the opportunity to learn about each other's worlds (an opportunity rarely available for the groups), the retreat also covered a range of training topics to round out the learning experience.

For more information on the CRC simply visit www.seafoodcrc.com, or for information about holding a function at SFM or the Sydney Seafood School contact Lesa Dhedadig on +612 9004 1142 or lesad@sydneyfishmarket.com.au.



OceanWatch Australia keeping Australia's waterways beautiful.

OceanWatch Australia Clean Up Moreton Bay Post Floods

OceanWatch Australia's Tide to Table program in Moreton Bay, Queensland has hit the ground running since project officer, Patrick Sachs, was hired at the end of June 2011 and funding was received from the Australian Government's Caring for our Country initiative.

The program's long-term objective is to improve water quality and fish habitat through on-ground actions and behaviour change activities that will involve local landholders, farmers, seafood sector and government agencies.

Steps have also been undertaken to remove debris left behind by the devastation caused by January's floods. Volunteers were able to remove over seven tonnes of debris from a stretch of mangroves less than two kilometres long including three pontoons, three refrigerators and a total of 127 bags of rubbish in an effort to rehabilitate the area.

Three more cleanups have been scheduled for the region in the coming months and OceanWatch Australia's Patrick Sachs has asked members of the community to come forward if they know of areas that need work. Patrick can be contacted by email at patrick@oceanwatch.org.au

These cleanups are part of OceanWatch Australia's goal to improve coastal habitats which foster Australia's fish stocks. A similar clean up was undertaken by SeaNet in Darwin Harbour, Northern Territory in early July with similar pleasing results.

For more information on how to volunteer for OceanWatch Australia's clean-up programs visit www.oceanwatch.org.au



Fresh, local, convenient and affordable - Get Fresh with Fish educates the South Coast crowd.

Eden Gets Fresh With Fish

As part of the Eden Whale Festival, Sydney Fish Market (SFM) will take its 'Get Fresh with Fish' cooking demonstrations back on the road on Saturday, 29 October.

Presented by SFM seafood demonstrator Julie Ray, two sessions will be run throughout the day showing consumers how quick and easy it is to make a fabulous seafood dish. Seafood species that will be promoted include Silver Warehou, Mirror Dory, Cuttlefish/Squid and Blue Mussels.

Julie will be joined by members of the local fishing community who will impart their knowledge about lesser known Australian seafood species. In each forty-five minute session, two recipes will be demonstrated (in under twenty-five minutes), plus time for audience members to sample some sumptuous tastings, as well as ask any questions they may have.

'We will demonstrate to consumers how easy it is to prepare and cook lesser known species while promoting the benefits of cooking with seafood. These sessions will also show people that seafood is affordable to prepare and cook,' said Pete Jeans, marketing manager.

SFM is also looking at visiting Newcastle next year as part of the Get Fresh with Fish program. Stay tuned!



Pyrmont's local ACCA dragon boat racing team share their open day with SFM.

Dragon Boat Open Day

Members of Sydney Fish Market (SFM) staff joined forces with the Australian Chinese Community Association (ACCA) dragon boat team for a great day on the water at the team's recent open day held on Saturday, 24 September.

SFM has been a proud sponsor of the ACCA team for more than three years and the open day was a great opportunity to continue to build that relationship while also having some family friendly fun. With picture perfect weather, SFM staff and the ACCA team met under the ANZAC Bridge for a paddle on beautiful Blackwattle Bay followed by a barbeque lunch.

'Getting out on the water with the guys from ACCA is great fun and although they took it easy on us, it's also great exercise', explained Nigel Cocks, SFM's marketing executive. 'The team is great at including everyone no matter how much or how little you've paddled'.

During the competition season the ACCA team meets under the ANZAC Bridge for training sessions during the week and on most weekends. Following most sessions it's back to the market for a seafood lunch - so both parties benefit from the sponsorship.

For those that missed the open day, ACCA is planning a 'Swing Dinner Dance' fundraiser for their nationals' campaign (in Melbourne next year) on Saturday, 12 November. For anybody interested in attending the fundraiser simply click here.

'The Swing Dinner Dance will be a terrific night and you can be assured the evening will be well worth it', explained Brad Hughes, ACCA president.

For more information about dragon boat racing or to become involved with ACCA simply visit www.accadbr.com.au or email info@accadbr.com.



Sydney Fish Market Pty Ltd, Locked Bag 247, Bank Street PYRMONT NSW 2009

T: 61 2 9004 1100 | F: 61 2 9004 1177 | E: publicrelations@sydneyfishmarket.com.au