SFM's managing director Grahame Turk addresses a full house at the Seafood Excellence Awards.

Professor Bob Kearney humbly accepts the Star of the Sea award.

Sean Connolly and Lyndey Milan at the recent Seafood Excellence Awards.

The lighter side of the Seafood Excellence Awards - Peter Helliar provided plenty of laughs and entertainment as MC.

Robbie Moxham, the Hon. Katrina Hodgkinson, MP, and John Stubbs with the award for Excellence in Environmental Practice

Sam Smith, winner of the 2011 Inspired by Seafood (Young Chef Award).


Held just once every two years, the Seafood Excellence Awards are a rare and prestigious occasion and this year's ceremony, held at the Sydney Town Hall, was no exception. On Saturday, 30 July representatives from right across the seafood industry gathered to pay tribute to those that had raised the bar of achievement over the course of the past two years.

With red carpet, fine food, wine and an iconic venue, guests arriving at the awards could be forgiven for thinking they'd arrived at the Oscars or a Hollywood movie premier. Fishers, restaurateurs, chefs and top industry representatives rubbed shoulders as the evening got underway.

On hand to help celebrate the awards was a number of VIP guests including NSW Minister for Primary Industries and Small Business, the Hon. Katrina Hodgkinson, MP. Ms. Hodgkinson's presence at the awards illustrated the significance of the ceremony as well as demonstrating the NSW government's willingness to support industry. In her keynote speech, Ms Hodgkinson congratulated all award finalists and encouraged industry right across the board to continue to strive in areas of innovation, professionalism and environmental stewardship.

Managing director of Sydney Fish Market, Grahame Turk was quick to thank the Minister and the department for their contributions. Grahame applauded the department's recent management of fisheries resources and marine park science in the months since taking office. According to Grahame the Minister's approach was a breath of fresh air of the industry and an example for the rest of the country.

Keeping things moving throughout the night was master of ceremonies and renowned Australian comedian Peter Helliar. With comedy, live entertainment, music and a sumptuous seafood meal prepared by Sean Connolly, guests mingled and celebrated well into the night.

Of course the real focus of the evening was the recognition of the industry's top achievers across thirteen award categories. From individual accolades to industry leading businesses, awards were presented in areas of retail and restaurant excellence, environmental stewardship, seafood supply and many more. (A full list of winners and highly commended nominees is outlined below).

'The Seafood Excellence Awards represent the pinnacle of achievement within the seafood industry', explained Louise Shaw, marketing and communications manager at SFM. 'The awards highlight the fantastic work that is being done within the industry and recognise those people and organisations that have established themselves as leaders'.

One such industry leader is Professor Bob Kearney who took out this year's most prestigious individual accolade, the Star of the Sea. During a humbling acceptance speech Professor Kearney thanked many in the industry and highlighted the key challenges which had faced the industry in recent times. Professor Kearney went on to note that with sustained effort, strong leadership and a collective approach, the road ahead looked bright for the industry.

Thanks in helping to create such a fantastic night must go to the various sponsors, whose support both financially and in-kind, were crucial in bringing the evening together. In particular the NSW Department of Primary Industries, through their platinum sponsorship, illustrated a cooperative approach and a government truly invested in the betterment of industry. Other sponsors on the night included Regal King Salmon, De Costi Seafoods (Holdings) Pty Ltd, the NSW Food Authority, the Australian Fisheries Management Authority, Commercial Fishermen's Co-operative Limited, Viscount Plastics (Australia) Pty Ltd, Moana Pacific Fisheries, Gasoline Communications Group Pty Ltd, the Fisheries Research & Development Corporation and Charter Refrigerated Transport.

As host of the event Sydney Fish Market would also like to recognise the tireless efforts of many of its own staff in helping to organise and execute such a memorable and successful night.

Category Award Recipient



Excellence in Environmental Practice Broken Bay Oysters Association South East Trawl Fishing Industry Association

OceanWatch Australia Ltd

Best Supplier (Aquaculture)

The New Zealand King Salmon Company Ltd Clean Seas Aquaculture Grow Out Pty Ltd

Clem Jones -
Symons Prawn Farm

Best Supplier (NSW)

Bermagui Fishermen's
Co-operative Ltd
Ballina Fishermen's
Best Supplier
(Interstate or Overseas)
OPC Fish and Lobster -
A Division of Aotearoa Fisheries Ltd
Moana Pacific Fisheries

Inspired By Seafood (Young Chef Award) Sam Smith Joshua DeLuca

Alexanda Joslyn

Best Seafood Retailer
(Suburban and Regional)
Peter Roan Seafood Costi's @ Westpoint


Best Seafood Retailer
(Sydney Fish Market)
Peter's Fish Market De Costi Seafoods
Best Fish and Chips
Bub's Fish and Chips N/A

Best Fish and Chips
Bondi Surf Seafoods N/A
Best Seafood Restaurant
Fins Restaurant Rocksalt, Newcastle

C Restaurant

Best Seafood Restaurant  (Sydney) Flying Fish Nick's Seafood Restaurant

Garfish, Manly
Seafood Promotion Award Not Awarded N/A

Seafood Business Award De Costi Seafoods (Holdings) Pty Ltd N/A
Star of The Sea Professor Robert E Kearney N/A

Dr. Paris Goodsell at the recent Seafood Services Australia network meeting.

Paris Goodsell and Bryan Skepper share some good times at the 2010 SFM Christmas party.

One of the family - Paris and Robyn Jensen at the 2010 Christmas party.


The Sydney Fish Market (SFM) family has been saddened by the recent loss of one of its own. The sudden and tragic passing of Dr. Paris Goodsell, a much loved and well respected member of staff, has brought a heavy heart to all who had the pleasure of knowing her.

Beloved daughter of Joy and Max and brother of Stafford, Paris grew up in Adelaide and later made the move to Sydney where she quickly found a home in her beloved Bondi Beach. Away from work Paris' family described her as an inspiration; a warm and creative person who brought fun and love to the lives of those around her. On weekends and in her spare time Paris was often found in the great outdoors - camping with friends, SCUBA diving or taking a road trip up or down the coast. She also created her own jewellery, selling her designs at markets around Sydney.

Accolades for Paris' work as well as testimonials for her generous and infectious spirit have been quick to flow in the weeks following. Beginning work at SFM in November 2008, Paris quickly established herself as a talented and professional research scientist assisting with countless projects and research tasks.

Working alongside the SFM marketing team, senior management and fellow scientists, Paris' friendly demeanour, helpful attitude and easy-going nature ensured no project or request was ever a trouble and her presence around the office a welcome addition to the SFM family.

From a research standpoint the Australian seafood industry will long be in debt to the quality and volume of Paris' work. During the past four years Paris has worked tirelessly to critically analyse the data surrounding Australia's fisheries, and in doing so, has provided a weight of evidence from which to defend the industry's environmental credentials.

Professor Bob Kearney, who worked alongside Paris for much of her time at SFM and more recently through her work with the University of Tasmania, had incredible respect for her skills as a scientist. As he explained, 'Paris was a true scientist - structured enquiry and accurate representation of the available evidence her primary tools of trade. She constantly demonstrated a will to investigate whether the obvious answer to a question was indeed the correct one', explained Professor Kearney. 'In her work on seafood and environmental issues she was very critical of opinions that suggested that fishing was actually responsible for more problems than could actually be scientifically substantiated. She believed that the fishing industry should be responsible for those few problems which it did cause, and that industry and governments must work together to address those problems. But she also believed that the major problems for coastal ecosystems and seafood resources were not the result of fishing as currently managed in Australia, and the real problems, in particular pollution, were not being adequately addressed'.

In a beautiful and moving ceremony Paris was farewelled by friends, family and colleagues on Friday, 15 July 2011 at the Australian Nurse's Inter-Denominational War Memorial Chapel, Little Bay. Friends and family paid tribute to a loyal and beautiful woman who possessed a true love for life and a passion for everything she undertook.

In fitting testament to Paris' commitment to the environment, mourners were encouraged to make donations to OceanWatch Australia in lieu of flowers. Friends and family also wore pieces of jewellery which had been designed and made by Paris.

'We were all incredibly shocked and saddened by the news of Paris' passing', explained Bryan Skepper, SFM's administration manager. 'Paris was a kind-hearted and generous person who was gifted in many ways - but as anyone who met her would attest, it was her warmth that made her truly unique. She will be missed by many, but never forgotten'.

The thoughts and condolences of the entire SFM team are with the Goodsell family during this time. Paris will forever be remembered as a sweet and friendly person who left every room better than when she entered.


Repairs not redevelopment for Sydney Fish Market site.


In a statement released on Wednesday, 15 June 2011, Sydney Fish Market's (SFM) managing director, Grahame Turk regretfully announced that the much anticipated redevelopment of SFM would no longer be proceeding.

Despite approval by the Planning Assessment Commission as well as overwhelming support from SFM's board and management, funding for the project could not be raised without the agreement of tenant shareholders. The absence of that support effectively stymied any further progress, despite the fact that the proposed development was financially viable.

Alternatives to the approved redevelopment plan were considered, however the constraints imposed by tenants on what new tenancies would be acceptable rendered all options financially non-viable.

According to Grahame an opportunity has been lost. As he pointed out, 'redevelopment offered a vastly more attractive and functional site, a longer lease term and $20 million of government funding. Nevertheless, SFM respects the wishes of its tenants and shareholders as after all, it is their investments and businesses at stake. Only time will tell the wisdom or otherwise of their decision not to proceed'.

Although plans to redevelop the Pyrmont site had gained media coverage in recent time, the project's groundwork was initiated more than six years ago. Throughout that period numerous individuals, organisations and government departments had lent their support to the project and Grahame has been quick to show appreciation for such significant contributions.

'Successive NSW governments have been supportive of redevelopment, as have the City of Sydney Council, the Harbour Foreshore Authority and the local residents of Pyrmont. Although a redeveloped site did not come to fruition, on behalf of the SFM board and management I'd like to thank all those who gave their time, support and commitment to the project', said Grahame.

Now that the decision not to proceed has been finalised, SFM must develop a detailed schedule of maintenance works to keep the site operational and attracting visitors. Repairs to the car park surface including the re-marking of lines and traffic guides, replacement of the roof of the main SFM building, re-surfacing the auction floor, improvements to the main entrance, repair to drainage systems and boardwalk areas, as well as the introduction of a comprehensive recycling facility will all need to be addressed in the coming year.

Louise Shaw to take on new role as 'mum'.


Pete Jeans, incoming marketing and communications manager.


Following seven years of hard work guiding the marketing and communications efforts of Sydney Fish Market (SFM), Louise Shaw will soon depart for her next challenging role - motherhood.

Louise joined SFM in 2001 as the marketing assistant. After six months she moved into the newly created role of marketing executive and after two more years, became the marketing and communications manager in 2004.

Over the ten years Louise has worked for SFM she has achieved some great things for the company and more broadly for the seafood industry. As Grahame Turk, SFM's managing director explains, 'Louise has done a fantastic job for SFM over the course of many years. Her dedication and hard work has resulted in numerous achievements and she's certainly a valued member of the management team. Even though we'll miss her, I'm sure she's going to make an exceptional mum, and we all wish her the very best for the year ahead'.

Some of the things that Louise has considered to be both her major achievements and what she has enjoyed most about her job over the years includes the Aussie Seafood campaign, organising and hosting several Seafood Excellence Awards, positioning SFM as one of the leading brands in Australian seafood, creating a business plan for Seafood Experience Australia, mentoring her staff and of course organising the Christmas parties.

Speaking about one of the most rewarding projects she has worked on, the Aussie Seafood campaign, Louise explained, 'I'm very passionate about championing for industry. This campaign's goal was to improve the public profile of the Australian seafood industry and I think we made significant headway with the public and improved industry relationships along the way'.

Pete Jeans will be filling in for the thirteen month period whilst Louise takes maternity leave. Also a highly skilled marketer and communications leader, Pete has well-established relationships with SFM and has worked with SFM in the past on various research projects.

Erik Poole. Customer account manager position provides even more service and greater convenience to buyers and suppliers.


For almost six years Erik Poole worked on the Sydney Fish Market (SFM) auction floor as part of the quality assurance team. In the past six months however, Erik has taken on a new role within the organisation as a customer account manager.

'SFM is constantly looking for ways to improve upon and provide additional services to our customers - and by promoting Erik to his new role we hoped to do just that', explained Gus Dannoun, SFM's supply manager. 'We had seen how well respected Erik was among our buyers and suppliers, and with his wealth of seafood knowledge, Erik was an ideal candidate for the newly created role'.

Along with his six years of experience working for SFM, Erik brought to the role experience stretching back to his early years. At the age of six Erik was already on the water and behind the wheel of a boat in his home country of Papua New Guinea. In due course he earned his master five skipper's licence and took the helm of a boat fishing for Mackerel, and later a dive boat harvesting Sea Cucumber in Darwin. In 2002 Erik made the move south to Tasmania to study at the Australian Maritime College, ultimately earning a Bachelor in Applied Science (fisheries) in 2004.

Essentially the role of the customer account manager has been established by SFM to act as a go-between for buyers and suppliers wishing to secure sales in advance. Whilst the wholesale auction provides a solid base for the vast majority of the products sold, there are products when the vagaries associated with all forms of auctions don't provide the desired outcomes for all concerned. For example, niche and processed products, seasonal supplies, frozen items and occasions of over-supply of certain species. By utilising SFM's newly introduced service, suppliers and buyers now have the flexibility to secure the sale of any seafood product at pre-determined specifications including price and regular supply quantities.

According to Erik it's a win-win scenario for both parties, 'on one hand suppliers now have more reason to trade with SFM and secure consistent returns on their full range of products. On the other, buyers looking to secure product of a certain grade and quantity in advance of delivery can now be connected through SFM with appropriate suppliers'.

After six months of operation the response to SFM's new initiative has been outstanding. With the time involved in running a business at such a premium, those utilising the system have welcomed its convenience. Buyers who have limited time to source product have welcomed the opportunity for a third party to do the ground-work. Likewise, the choice of a consistent and expanded market, together with the certainty of price has worked well for suppliers.

The service provided by Erik in his capacity as customer account manager is part of an evolving focus for SFM. Efforts are already underway to measure the feasibility of online systems including a remote bidding facility. As Gus Dannoun explains, 'there's no substitute for assessing and selecting seafood first-hand, however the convenience of online services and roles such as Erik's certainly have their place. SFM is the hub of Australia's finest seafood and by looking into these new services we hope to continue to provide that quality to our customers fresher, faster, more conveniently than ever before'.

Erik can be contact at erikp@sydneyfishmarket.com.au
or by calling +61 2 9004 1107 or 0401 996 459.

Bryan Denny, Jennifer Hemer, and Brad Warren accept the Tasmanian Seafood Industry Promotion award.


In a recent move to take environmental education to the classroom, OceanWatch Australia (OWA) has joined with the Tasmanian Seafood Industry Council (TSIC) and the Department of Education to create an educational partnership for school students in years one to ten. The initiative, which saw OWA awarded the Tasmanian Seafood Industry Promotion award in June, provides a partnership between school students and commercial fishers or marine farmers.

The program, which is officially called Seafood Industry Partnerships in Schools (SIPS), is run and managed by OWA but also receives funding from the Fisheries Research Development Corporation (FRDC).

'I am absolutely thrilled about the award, particularly because I have seen the project grow in support from both the seafood industry and education sectors,' said Jennifer Hemer, project officer for SIPS. 'The project is unique in enabling commercial fishermen and marine farmers to represent the seafood industry and pass on their knowledge and passion to students.'

The key goals of the program are to promote ecological sustainability, highlight local industry throughout the community as well as present the job opportunities for students aspiring to enter the seafood industry.

'Teachers have told me that their students are engaged and inspired and that the project allows them to offer a balanced perspective between environment, industry and sustainability to the marine courses and units they offer,' said Jennifer.

Although in the pilot stage, SIPS has grown to include twenty partnerships. 'As the year progresses and partnerships flourish, work experience opportunities are also arising for secondary students,' said Jennifer. 'A small number of students will be able to go to sea with the commercial fishermen they have come to know throughout the year and to experience what it is like to work in the seafood industry.'

Commercial fisher, Bryan Denny, received special mention for his contribution to the program at the TSIC awards night. Mr Denny is a commercial diver, Abalone diver and Cray fishermen who initiated the project by forming a partnership with his son's class at Lauderdale Primary School.

'Bryan continues to support the project by sitting on the project steering committee and he is currently involved in partnerships with classes at Rose Bay High School and Lauderdale Primary School,' said Jennifer.

For more information on the Seafood Industry Partnerships in Schools Project please visit:

Jim Racovolis, a true industry legend.


Following a long and illustrious career, Jim Racovolis, a legend within the Australia's seafood industry, passed away peacefully at his home on Wednesday, 22 June 2011 at the age of eighty-five.

Jim was considered a pillar of the Melbourne Wholesale Fish Market having entered the market upon its opening in 1961. Over the course of the next five decades Jim developed several businesses including Racovolis Amalgamated Fish Merchants Pty Ltd, Raco's Fish Market and Seacorp Group Australia into some of the country's leading auctioneering agents and seafood businesses. Jim left the Footscray Road market near to its closure prompting some to wonder whether the market could even exist without him.

Jim's interests however were not confined to the wholesaling of seafood. Jim also owned and operated a successful Hereford business and was heavily involved in horse racing having owned many top gallopers including Our Sophia and Our Pompeii.

Amongst friends, Jim was considered compassionate, sympathetic and enthusiastic with a down-to-earth, warm and yet forceful nature which translated into his commercial success and stature within the seafood community.

John Symonds, a friend of Jim's for more than thirty years, had tremendous respect for both his business skills and his qualities as a man.

'Jim was a good friend. He was as loyal a man as you're ever likely to meet and his compassion and generosity made him truly unique. Even in recent times, Jim was still heavily involved in the industry and his work ethic and business acumen were the envy of men half his age. Jim will certainly leave a significant legacy in the seafood industry; even more so for those who had the good fortune of calling him a friend'.

Jim is survived by his wife of sixty-four years Erene; children Dianne, Peter and David, and grandchildren Daniel, Kate and Alicia.

Sydney Fish Market would like to extend its sincere condolences to the friends and family of Jim Racovolis and gratitude for a man much loved by the seafood community at large.


GUSTO set to sizzle in August.


Loudly banging their pots and pans for Italian food, a collection of Sydney's best Italian chefs join forces with some of Australia's leading producers and provedores of Italian goods to present the sixth annual GUSTO festival on Sunday, 21 August 2011.

A marquee event for the Council of Italian Restaurants in Australia (CIRA) and held at Sydney Seafood School, GUSTO is an all-day festival dedicated to Italian food and wine in all its regional diversity.

New to this year's event will be a debate format where leading chefs and Italian food identities discuss a range of topics. CIRA President, Lucio Galletto, says he's nervously excited about the debates. As he explained, 'taking on heavily contested topics such as: whether traditions are worth preserving; if Italian food has wandered too far from its source in this country; and whether Australia's Italian chefs are trying too hard to hold onto traditions long dead in Italy, are certainly going to stir the pot'.

Tossing the pasta with Sydneysiders will be the dons of Italian food: Armando Percuoco, Alessandro Pavoni, Danny Russo, Eugenio Maiale, Gabriele Taddeucci, Giovanni Pilu, Logan Campbell, Mario Percuoco, Nino Zoccali, Richard Ptacnik and Roberto Taffuri.

Attendees to this year's event are invited to join a chefs' tour through the south, north-west and mountains of Italy and discover exotic Spanish, Arabic and Ancient Greek influences. Five master classes will also be on offer ($60 each or $250 for five) which will delve deep into regional specialties and uncover the secrets of Italian cooking from ancient to modern times.

For those interested in indulging the palate a little further and discovering a variety of wines from Sicily, Tuscany and Puglia, three dedicated wine workshops ($40 each or $100 for three) with renowned wine presenter Max Allen and Italian wine specialists Michael Trembath, Sabino Matera, Giorgio De Maria and Joel Pizzini will also be on offer.

For a full program of events simply visit www.cira.com.au, or call 9004 1111 to reserve your place.

Buon appetito!



Sydney Fish Market Pty Ltd, Locked Bag 247, Bank Street PYRMONT NSW 2009

T: 61 2 9004 1100 | F: 61 2 9004 1177 | E: publicrelations@sydneyfishmarket.com.au