Welcome to the March issue of SFM News

Easter at Sydney Fish Market

Good Friday is traditionally the busiest trading day of the year with more than 55,000 people expected to visit Sydney Fish Market on Friday 25th March.

To welcome more visitors, extended trading hours from 5.00am until 5.00pm are in place on Good Friday so customers can pick up all of their Easter fare. Trading will continue as usual over the remainder of the long weekend, with retailers open 7.00am until 4.00pm daily.

Special celebrations on Good Friday include face painting for the kids from 11:00am to 3pm and a visit from the Easter Bunny from 10:30am to 12:30pm.

Retailers at Sydney Fish Market expect to sell more than 400 tonnes of seafood throughout the weekend, a weight equivalent to 11.7 million Creme Eggs! Sydney Fish Market General Manager, Bryan Skepper, says, “With six seafood retailers all in one location, Sydney Fish Market offers the most diverse range of seafood in Australia. But we are more than just seafood; Sydney Fish Market is the one-stop shop to prepare for Easter, offering everything to create a delicious feast including fresh fruits and vegetables, gourmet deli items and freshly baked breads and pastries.”

Hop in to Sydney Fish Market for everything you need to keep your Easter Feasters happy this long weekend.

Sydney Seafood School on the Road

For those heading out to the Sydney Royal Easter Show, you can catch the team at 1pm daily for free cooking demonstrations and tastings at the Australian Women’s Weekly Theatre Kitchen.

In the first week of the Show, Brigid Treloar prepared a delicious Eastern School Whiting with Vietnamese Salad. This week, Spiced Blue Mussels in Coconut Milk will be showcased.

Check out our program and recipes here. If you can’t make it to the show but are looking for inspiration, there are hundreds of mouth-watering seafood recipes plus handy tips and tricks to make entertaining easy at www.sydneyfishmarket.com.au.

SFM functional brief for redevelopment

Sydney Fish Market has completed its functional brief for redevelopment in consultation with its shareholder groups, visitors and government.

More than a dozen development and planning consultants were engaged to prepare the functional brief which outlines Sydney Fish Market’s minimum standards for redevelopment.

Key elements of the functional brief include:
  • Retaining the mix of wholesale and retail with an authentic working wharf                          
  • Location at the head of Blackwattle Bay                                
  • A world-class waterfront promenade                                    
  • Double the footprint of the current market including additional space for enhanced dining, events, and a high technology visitor experience centre
  • Additional car park spaces and seating areas      
  • Dedicated parking areas for coaches and trucks                
  • Improved accessibility by bus, ferry and light rail              
  • State-of-the-art auction facilities                                                                             
  • Improved site access & traffic flow                                         
  • Enhanced pedestrian and cycle ways                     
  • Improved waste management                                 
The brief has been submitted to UrbanGrowth NSW - the government agency tasked with managing the Bays Precinct Transformation.

The future Sydney Fish Market will reflect the history and tradition of the working harbour and professional fishing while maximising the public’s exposure to harbour views and waterfront access.

Bryan Skepper will be visiting cooperatives on the North and South coasts in the coming weeks to detail the functional brief and provide an update on the process.

Wharf update

Sydney Fish Market has now  removed the old public jetty which had reached the end of its economic life.  A new landing pontoon will be installed to allow access to the market for small, private vessels.
The pontoon will be restricted to vessels six metres and under and will be a drop off/pick up facility only to ensure maximum availability of the pontoon. There will be no mooring available. The build of the new landing pontoon is expected to take approximately 10 weeks and will be in place by June 2016.

SFM thanks those who use this facility for their patience and looks forward to welcoming our boating customers back to the market in the near future.

Industry visits

SFM’s Erik Poole and Andrew Skelly have been out on the road visiting some key suppliers.

The visits also provided them with the opportunity to meet with prospective suppliers and explore opportunities to grow supply of premium seafood product into SFM’s wholesale facilities.

Darwin Harbour, known locally as the ‘Duck Pond’, services a substantial fishing fleet. The Pond is a hive of activity with deckhands and service workers often working in extreme conditions during the wet season, getting their boats ready for ten or 12 days fishing at sea. There is a strong demand from SFM’s buyers for seafood from the Northern Territory Fishery.

Western Australia is a very exciting seafood destination, home to both independent fishers, large seafood fishing enterprises and unique aquaculture producers. So many fish species, most of them top shelf table fish, are unique to W.A., little known on the east coast and offer a great opportunity for a new supply stream for Sydney Fish Market.

Staff news

SFM would like to welcome the following people to the team:

Ian Chapple

Ian has joined the team, relieving Vicky Burgess while she is on maternity leave. Ian is a qualified Chartered Accountant with extensive experience, making him well suited to the Senior Financial Accountant role. Ian loves spending time with his grandchildren and has a keen interest in the Special Olympics.

Andrew Skelly

Andrew has come on board in a newly created role as Seafood Sales Development Executive. With previous experience working in sales and marketing of Tasmanian Salmon and for King Island Dairy, Andrew will focus on increasing volume and variety of seafood traded by SFM by working closely with industry and the supply team.

Ashleigh Selmes

Ashleigh came to Sydney Fish Market as a temporary receptionist to cover an annual leave period. Ashleigh easily fit into the SFM team and was offered a full time Administrative Assistant role which she accepted. Her passion for food, wine, cooking and travel derives from her younger years growing up on a cherry orchard. She has a strong hospitality background and is very excited to learn more about SFM.

Lief Hendrikz

Lief was appointed Quality Assurance Assistant in January and is enjoying her time down on the auction floor. Lief has a first class Honours degree in Marine Biology with a background in sustainable fisheries and aquaculture. She is passionate about seafood sustainability and is looking forward to working on new projects to refine quality procedures at various stages of the supply chain and continuing to improve the traceability and sustainability of seafood sold at SFM.

Familiar face, new role

SFM welcomes back Louise Shaw, who has returned from maternity leave. Louise rejoins the team in a newly created position of Manager, Strategy and Projects and will be focusing on specific projects. As a result, Stephanie Williams has been permanently appointed into the role of Corporate Social Responsibility and External Relations Manager. 


SFM would like to congratulate the following staff on their new arrivals:
Shristee Thapaliya and her husband welcomed a beautiful second child into their family.  Ryan Kc arrived on Monday 21st December at 8:30am, weighing in at 3.4kg.
Vicky Burgess also welcomed a new edition; a healthy baby girl. A little sister for Erin, Ruby Hazel arrived Tuesday 1st March at 9am, weighing in at 3.5kg.
Both mums are doing well and we looking forward to meeting their new bundles of joy.
Copyright © 2015 Sydney Fish Market Pty Ltd, All rights reserved.


Sydney Fish Market Pty Ltd, Locked Bag 247, Bank Street PYRMONT NSW 2009
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