Welcome to the December issue of SFM News

Christmas Message from General Manager Bryan Skepper

It’s hard to believe that it’s that time of year again. Another year has quickly passed and as we enter one of the busiest times of the year, I’d like to take this opportunity to wish every one of our seafood industry friends and valued customers a very Merry Christmas and a happy new year.

The year was not shy of challenges but also came with growth and achievements throughout the sector.  To everyone who contributed to the seafood industry and our operations at Sydney Fish Market, I’d like to thank you for your hard work and dedication throughout the year. 
SFM and its retailers are busy preparing for the 36-Hour Seafood Marathon which will see the retailers open from 5am on 23rd December right through until 5pm on Christmas Eve.

The event is testament to Sydneysiders’ love for seafood, with over 100,000 people expected to attend the Marathon to stock up for their Christmas feasts.

Sydney Fish Market has adapted to cope well over this period with extra traffic management and security services in place and retailers putting on additional staff to serve customers quickly and efficiently. However, as plans for the new market are starting to take shape we are very much looking forward to the new site which will much better cope with higher visitor numbers and major events.

Since the announcement of 3XN as the successful architects, we have been working closely with them as they develop the design. We are very pleased that 3XN have really considered the importance of people and community in the placemaking process and both Sydney Fish Market and UrbanGrowth NSW are very excited to reveal the draft design early in the new year.

All the best to everyone for the final weeks of December, especially those of you involved in the Marathon. 

Prawn Auction

The season’s first box of Hunter River School Prawns were auctioned at a charity event hosted by Commercial Fishermen's Co-operative Ltd in early November with proceeds going to the Westpac Rescue Helicopter Service. The Westpac Rescue Helicopter Service remains on stand-by, 24 hours per day, 7 days per week, ready to respond and save lives throughout Northern NSW. Remarkably, this is a free emergency service and every contribution helps to ensure this invaluable community service stays in the air.

The charity auction took place at Newcastle Commercial Fisherman’s Co-operative and a live, video conferencing link to Sydney Fish Market was enabled to facilitate remote bidding.

Sydney Fish Market made the winning bid of $5,000 and donated the crate of prawns to the Newcastle Commercial Fisherman’s Co-operative for resale to the general public with sales of the prawns also going to the Westpac Rescue Helicopter Service.

OceanWatch Australia Living Shoreline Campaign

OceanWatch Australia is helping coastal communities turn old oyster shell into recycled living shorelines in an Australian first. The living shoreline project is an initiative that takes old shell for bagging in coconut fibre mesh bags. These are then strategically pegged on eroded shorelines, providing a home for a multitude of other marine animals, and a surface on which free-swimming oyster larvae can settle. In areas where spat supply is likely to be limited, the bags may be seeded prior to installation. Over time, the oysters grow together to form a reef, and the coconut fibre breaks down.

OceanWatch Australia has set up a crowdfunding campaign to collect money from the public for them to purchase their own habitat bag or full reef. The bags will be staked in permitted intertidal zones around Sydney that will directly contribute to habitat restoration.
To find out more about the living shoreline project and to help fund the campaign please click here

China Trade Mission

A group of representatives from SFM and the Professional Fishermen’s Association recently undertook a trade mission to China to investigate export and tourism opportunities.

The group attended the China Fisheries and Seafood Expo in Qingdao where they met with seafood traders and looked at the post-harvest machinery on display. They also studied the booths of Chinese suppliers and exporters from all over the world which presented a lot of ideas for labelling, processing and marketing opportunities.
Following the expo, the representatives visited fish markets and supermarkets in Beijing and Shanghai to investigate the competition, market prices, labelling, consumer needs and setup. They observed that the markets offered good variety and quality and that there is a strong demand for live seafood.
The delegation also took the opportunity to meet with online trading platforms JD.com and Gfresh as well as the Australian Embassy, AUSTRADE, NSW Trade & Investment, the China Cuisine Association, Tourism Australia and marketing advisors who provided their insights into the seafood China market. 

Ballina Prawn Festival

Rainy conditions could not keep visitors away from the annual Ballina Prawn Festival which celebrates the industry that the region was built upon.

SFM, in partnership with the Ballina Fishermen’s Co-op, were again proud sponsors of the event that was held on Saturday 11th November in Missingham Park, Ballina. The event featured a parade of the fishing fleet, a Prawn Shelling Competition, the Best Prawn Dish competition, a huge collection of food vendors, plenty of live music and family-friendly activities throughout the entire day that concluded with a fireworks display.

Eden Whale Festival

Held in November, the Eden Whale Festival is a community event combining whale watching from shore and sea with live shows, hands on family fun, outdoor entertainment, photography, film, music, seafood and local produce.

SFM proudly sponsored a cooking demonstration at the event that showcased local seafood and the promotion of healthy seafood consumption.

Scott Proctor, an Eden local, hosted the demonstration which attracted large audiences for both sessions. The cooking demonstration had been missing from the program for the past couple of years due to a lack of sponsorship so SFM was thrilled to be able to contribute to having it reinstated. 

The event organisers reported that the event was a success and visitation numbers had increased upon last year.  

Evans Head Living Museum Memorial

Sydney Fish Market has committed $10,000 to The Evans Head Living Museum towards establishing a memorial dedicated to the fishers of Evans Head. The announcement was made in early December at the opening of First Bites, an exhibition of the early days of fishing in Evans Head.

SFM’s contribution coincided with the Evans Head Fishermen’s Reunion held December 2-3 and attended by more than 200 fishermen and their families.

The contribution has been made to recognise the fishermen, their families and the wider community for the role that Evans Head played in the fishing industry in Australia and around the world. 

SFM will commence work with the Evans Head Living Museum to develop a collection of historical photographs and stories about the fishing industry of NSW so that it can be documented to ensure it remains accessible to the communities of NSW.

Auction Schedule

Please see below auction trading hours for the Christmas and New Year period.









No Auction



No Auction



No Auction (Christmas Day)



No Auction (Boxing Day)












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No Auction



No Auction (New Year’s Day)




Staff News

Welcome Marie Amon

SFM wishes a warm welcome Marie Amon who has joined the night shift team in the role of data entry operator. Marie is a Sydney local and enjoying the convenience of working night shifts so she can study during the day. She has an employment history in customer service and data entry within the aviation industry. 

Welcome Sasha Goll

To support the Quality Assurance team, Sasha Goll has been welcomed into the role of quality assurance assistant, reporting to Erik Poole. Sasha has over 14 years’ experience in the food service industry as a warehouse manager.  

Farewell Shristee Thapaliya

SFM says farewell to Shristee Thapaliya who has resigned from her position as quality, health, safety and environment officer. Shristee has been employed with SFM for more than seven years and over this time she has significantly contributed to SFM’s QHSE systems and programs.

Staff Recognitions

To celebrate the end of year, SFM would like to take a moment to congratulate a number of our staff for achievements and milestones.

Length of service milestones:

20 Years: Roberta Muir, Sydney Seafood School manager and Josh Jusuf, senior analyst programmer

10 Years: Jen Vickery, Sydney Seafood School presenter, Vicky Wilhelmus, Sydney Seafood School assistant, Lara Reynolds, Sydney Seafood School assistant and Jason Ray, Sydney Seafood School assistant.

5 Years: Stephen Groom, executive manager, corporate services and Louise Morrison, human resources manager.

Outstanding Achievement
Alex Stollznow was awarded outstanding achievement for receiving the Trip Advisor ‘Certificate of Excellence’ for his work on the SFM Behind the Scenes Tour.

Customer Service Award
Joe Roig received recognition for always making himself available to assist fishermen and tenants and going above and beyond in everything that he does.  He has shown great leadership and empathy during difficult times and champions the company’s purpose by mentoring other team leaders and floor staff and looking for ways to improve processes. 

Rockstar Rookie of the Year
After joining SFM in January this year, Cindy Manu has played a leading role in changing the culture on night shift.  Since starting, Cindy has initiated numerous team bonding activities, volunteered as a safety officer, attended events such as the Women's Industry Network Seafood Community breakfast and Safety Conference and also obtained her forklift license. 
Copyright © 2017 Sydney Fish Market Pty Ltd, All rights reserved.


Sydney Fish Market Pty Ltd, Locked Bag 247, Bank Street PYRMONT NSW 2009
T: 61 2 9004 1100 | F: 61 2 9004 1177
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