Welcome to the April issue of SFM News

SFM’s going to be hopping this Easter

It’s going to be a huge Easter at SFM with the Market open every day over the long weekend, with extended trading from 5am – 5pm on Good Friday, 3rd April  and normal trading hours 7am – 4pm, 4th – 6th April. SFM’s retailers expect to sell more than 370 tonnes of seafood over the four days, including more than 40 tonnes of prawns and 240,000 oysters.

More than 50,000 visitors are expected on Good Friday alone, with Easter Feastival fun for the whole family, from face painting to a ‘hop-in’ visit from the Easter Bunny.

Sydney Fish Market general manager Bryan Skepper says, “Good Friday is our single biggest trading day of the year. People come to Sydney Fish Market looking for the freshest and best seafood to mark Good Friday, and to enjoy time with family and friends over the extended holiday break.”

Shoppers can snap themselves filling their esky with fresh seafood by using #SeafoodieEaster on Instagram or Twitter, then visit the Tag Snaps station on the waterfront boardwalk for a free Polaroid style print out. Budding chefs are also encouraged to share their seafood masterpieces with a photo on Instagram or Twitter using #SeafoodieEaster.

Seafoodies looking to really impress with their Easter feasts can pick up some seafood cooking tips on a visit to the Sydney Royal Easter Show. The Sydney Seafood School on the Road show will feature cooking demonstrations at 1pm daily in the Australian Women’s Weekly Theatre Kitchen.

The best way to get to SFM during the Easter Feastival is via public transport. Catch the Sydney Light Rail, bus, or walk to SFM. For route and timetable information visit www.transportnsw.info

Discovery Day at SFM

On April 12th from 10am - 5pm Sydney Fish Market (SFM) will participate in The Bays Precinct Sydney Discovery Day which will see large areas of normally inaccessible waterfront land opened up to give Sydneysiders a chance to see what the area is like today, learn about its past, and consider its future.

SFM will open up the fishermen’s wharf so you can get a closer look at the working fleet and talk to OceanWatch Australia about the marine environment and the local fleet. We will also have our vision for redevelopment on display and encourage you to provide us with input on what you would like to see at the future Sydney Fish Market.

There will be live music on the boardwalk from 11am – 3pm and free Sydney Seafood School on the Road cooking demonstrations in the park across the bay opposite to SFM.

The Bays Precinct Sydney Discovery Day will be a full day of family activities and entertainment around Blackwattle Bay, Rozelle Bay, Glebe Island and White Bay as part of UrbanGrowth NSW’s project to transform the area by creating new destinations and unlocking public access.

For more information visit www.thebayssydney.com.au.

Real-time sales data now at suppliers’ fingertips

SFM’s new Supplier App is now available, putting real-time and historical price information at suppliers’ fingertips. Registered suppliers can use the app to view daily auction prices of consigned product and contracted suppliers can also see general prices for all species sold through SFM.

To download the app to your phone, visit the App Store (iPhones) or Google Play (Android) OR click on the link below from your phone.

Once installed, log in the same way you would on SFM’s website by using your supplier number and pin code. If you do not know these or need any assistance, please contact supplydept@sydneyfishmarket.com.au

Vale Leonard “Len” Fleming - Father of the Northern Rivers prawn industry

Clockwise from left: Len with fishing baskets in 1960; Len (2nd from right) at a Fish Marketing Authority of NSW meeting in 1967; Len in 2014; Recovering the Sarah Jane in 1965.

We at SFM were sad to hear of the recent passing of Evans Head prawn trawler pioneer and seafood industry stalwart, Len Fleming, at the age of 91.

Len began fishing at the age of13, and over the course of his long career would come to own four trawlers and be recognised as a father of the Northern Rivers prawn industry. The Fleming Net, which he designed and bears his name,  is still used by fishers in the region today. As well as being a successful working fisher, Len was a director at Evans Head Fishermen’s Co-op for 20 years and a board member of the Fish Marketing Authority of NSW for 11 years. 

It’s testimony to Len’s standing in both the seafood industry and local community that he is currently featured in the “Seven Pillars” exhibition at the Evans Head Living Museum and will figure in another exhibition later this year called “First Bites - a selected history of fishing at Evans Head”. 

Len leaves behind his wife Aileen, three daughters and many grandchildren, and will be greatly missed by those in the seafood industry to which he contributed so much.

Spice up your winter with Sydney Seafood School

Whether your taste runs more to surf’n’turf, barbecue, spicy chilli crab or cool Mod Oz, Sydney Seafood School’s winter program of classes has something for you.

There's no need to go to Singapore to try its famous chilli crab. Learn how to make it yourself at Sydney Seafood School.

The hands-on cooking classes, led by many of Australia’s leading chefs, cover all the seafood classics, from Spanish paella or Singapore’s famous chilli crab, to a simple but delicious Moroccan seafood tagine or an array of tasty Chinese yum cha dishes. 

With Mother's Day just around the corner, the School’s gift certificates make perfect presents. Give mum a gift that money can’t buy – some of your time by attending a class with her. The new Seafood Brunch class on Sunday 17th May is a perfect way to get the family together with mum, especially with the book-for-6,-pay-for-4 group discount.

The March-June program of classes can be viewed here. Classes can be booked online and gift certificates and copies of the Sydney Seafood School Cookbook purchased from the website.

Contact Sydney Seafood School on +61 2 9004 1111 (during business hours) or email  sss@sydneyfishmarket.com.au anytime.

Hiramasa Kingfish product tasting

On January 28th, Clean Seas launched its new Hiramasa Kingfish marketing campaign at Sydney Fish Market.  The launch event was a special tasting of the “King of Kingfish”.

Headlined with dishes designed and prepared by acclaimed Sydney chefs Shaun Presland and Frank Shek, buyers were able to experience firsthand the quality and versatility of the product.

Shaun Presland, executive chef of Sake, presented flamed Hiramasa Kingfish cutlets with a Japanese marinate of soy, mirin and sake served straight off the grill.

China Doll’s Frank Shek prepared a scorched Hiramasa Kingfish with ssamjang sea spray (get the recipe here).

To complement the delicious breakfast, posters of high profile Hiramasa Kingfish ambassadors holding whole fish and recipe cards featuring the chef’s recipes were available for buyers to take and use in their retail stores.

The event was proudly supported by SFM.

Food safety for seafood

Recent widely reported incidents of Hepatitis A infections from the consumption of contaminated berries and suspected cases of Scombroid Fish Poisoning from eating tinned tuna are a timely reminder that food safety should always be front of mind, especially with the amount of raw seafood people consume these days.

Fact sheets on these important food safety issues and the risks they can pose in seafood can be accessed at safefish.com.au

We'd thoroughly recommend downloading the fact sheets and giving them a good read.

Keep an eye out for this pest - the Asian Paddle Crab

A National Aquatic Biosecurity Pest Alert has been given for the Asian Paddle Crab after one was caught recently in WA’s Matilda Bay. Fishers across the country have been asked to keep an eye out for these aggressive non-natives which can cause poisoning in humans and spread devastating diseases to prawns, Rocklobsters and native crabs like our iconic Blue Swimmer Crab. The species is not yet established in Australia but has significant potential to become a major pest so it is important to report any found in the wild.  

Fishers are asked to check their catch carefully as the crabs are often mistaken for other species (particularly under-sized Mud Crab) and returned to the water. Asian Paddle Crabs range in colour from pale to olive green and brown to purple, and are smaller than Blue Swimmers and most Mud Crabs with a shell width of up to 120mm. They may be found in marine areas, estuaries and the salty lower reaches of rivers near pylons, concrete and other disturbed areas.


1. Photograph it – from different angles, e.g. top, bottom, etc. Include a scale or ruler if possible next to the specimen and photos of the location where you found it.

2. Record it – size, colour, depth and how and where it was found, using GPS readings if available. Otherwise describe the area in which it was found in as much detail as possible.

3. Collect it – collect a sample in a plastic bag and refrigerate it or keep it on ice but do not freeze it.

4. Report any suspected new sightings on the 24 hour recorded hotline: 02 4916 3877 or email aquatic.pests@dpi.nsw.gov.au.

Are you following us?

If you’re not already following us on social media, maybe it’s time for a social catchup? Like us on Facebook, follow us on twitter or find us on Instagram and we’ll keep you up to date with all things seafood, including recipes, competitions, retailers’ weekly specials and special SFM activities and events.

Staff news

Welcome Petrina

SFM welcomes Petrina Bull (pictured) who has joined the team as the 2015 Seafood Excellence Awards Coordinator.  Petrina has had 17 years' experience in the events industry and has contributed to a number of large scale events. Petrina is looking forward to the challenges of the role and is eager to bring fresh ideas to the event, showcasing Australia’s wonderful seafood, producers and chefs.

Welcome Back Shristee

Shristee Thapaliya (pictured) has recently returned to SFM from maternity leave after giving birth to a baby girl last year. Shristee steps back into her role as WHS and QS officer, a role she thoroughly enjoys. SFM are happy to have her back on the team!

New arrivals

SFM congratulates two staff members on the new additions into their families. Craig Murray and his wife Shan had a beautiful baby girl, Isla Murray, who arrived at 9:12pm on Wednesday 11th February. Erik Poole and his wife Demi welcomed their first baby boy, Jeremy Poole. Jeremy was born at Royal Price Alfred on Friday 11th March, weighing in at 3.1 kilos. We hope both babies are settling in well and we look forward to meeting them soon. 
Copyright 2015 Sydney Fish Market Pty Ltd, All rights reserved.


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