SFM works towards the future today

Sydney Fish Market continues to embrace its role as a leader in the Australasian seafood industry with a new company mission that is built on the principles of:
  • Supply and promotion of safe and nutritious seafood that is responsibly harvested
  • Continuous improvement in the prevention of pollution and the environmental sustainability of all SFM’s activities
  • A commitment to the communities and small business which rely on SFM for supply
From this mission, SFM has developed a comprehensive corporate social responsibility strategy. The forward-thinking strategy presents a cohesive vision for the role SFM sees itself playing in ensuring the future viability of the seafood industry as a whole.
Newly promoted to the role of Corporate Social Responsibility & External Relations Manager, Louise Shaw is responsible for working with SFM’s stakeholders to develop, coordinate and promote the strategy and to ensure the newly stated mission is relatable and practiced throughout the organisation.
'This new strategy builds on Sydney Fish Market’s existing practices to deliver a comprehensive plan that puts corporate social responsibility at the forefront of everything we do. Our corporate social responsibility policy will guide our trading, our waste management, our operations, and our voice in the industry,' says Louise.
The strategy emphasises SFM’s responsibility to ensure it supplies and promotes safe and nutritious seafood that is responsibly harvested, while continuing to manage a market that is the lifeblood for so many small businesses and fishing communities across Australia. It also details the company’s ongoing commitment to continuous improvement in the prevention of pollution and the sustainability of all of its activities.
'Sydney Fish Market is proud to present a comprehensive vision of the way we, as a company, work proactively to help ensure the future of Australia’s fishing industry whilst simultaneously protecting the environment. Our enhanced corporate social responsibility strategy provides a clear pathway to work towards ensuring that future generations can continue to enjoy the fantastic Australian seafood we enjoy today.'
For more information on the strategy CLICK HERE

Polystyrene recycling technology here to stay 

SFM’s commitment to upgrading its waste management procedures is starting to pay off with the success of a six-month polystyrene recycling trial which has already dramatically reduced the site’s landfill contribution.
Following an incredibly successful trial, in which 28 tonnes of polystyrene was recycled, the specialist recycling machine has become a permanent fixture at SFM.
Sydney Fish Market General Manager Bryan Skepper says, 'Over 100,000 polystyrene boxes will be recycled at Sydney Fish Market every year under this new initiative. That’s enough to fill 150 20-foot shipping containers.' 
The machine transforms the polystyrene boxes by heating and compressing them into small blocks that can be re-sold and manufactured into a variety of plastic products such as stationery items, plant pots and coat hangers.
SFM has purchased the equipment using a grant of more than $54,000 from the NSW Environment Protection Agency (EPA) and the Australian Packaging Covenant which recognised the Market’s commitment to upgrading its waste management procedures.
The initiative is part of a wider waste management plan that SFM has devised in partnership with waste management specialists Resource Environmental Solutions to help the company reach its environmental sustainability goals.
'Sydney Fish Market is committed to continual improvement in our site operations in order to minimise our impact on the environment. This technology is a really positive addition to the site and we are looking forward to implementing the rest of our waste management program in the near future,' says Bryan.
Further recycling equipment will be introduced over the next two years with the intention that within three years 40 per cent of all waste from the market will be recycled.

Watch the video HERE.

Much more than just a cooking class

If you haven’t checked out the Sydney Seafood School program recently you really should take a look. As always, it’s full of fantastic hands-on seafood cooking classes with specialist demonstrators and the usual stellar line up of leading chefs, but there are also plenty of fresh offerings that will grab your attention. 

Foodie Friends Friday, on the first Friday of each month, is great value at $75 for a cooking class, delicious seafood meal, glass of wine, parking and souvenir apron. A different quick and easy seafood dish is taught each month.
Seafood School Manager, Roberta Muir says, 'The classes are a great way for people to meet others who share their love of cooking and eating. All our classes are a fun way to meet like-minded people but some guests are more into the social aspect than others. This way we’re putting a room full of social people together!'
Several other recent initiatives also focus on socialising over a good meal, including the Boys Only Seafood Barbecue class and a Quick and Delicious Girls’ Day Out.
Muir says, 'We realised that people were looking for an alternative to bars and restaurants as a way to catch up with friends and possibly meet new ones. Dinner parties at home are fun, but there’s a lot of cleaning up afterwards. So we introduced Saturday evening classes which kick off with a free glass of wine and seafood canapé before the demonstration. Guests work in groups of 4-6 to create a delicious seafood meal which they then sit down and enjoy together with another glass of wine. Our group discount where you ‘book for six, pay for five’ has proven particularly popular at these classes.'
So why not get a few friends together and share the fun... and a meal afterwards.
View the program of classes HERE, book a class HERE and or purchase a gift certificate HERE.
Also, we’re pleased to announce that the Sydney Seafood School Cookbook has been selling like hot fishcakes and has gone into its second reprint. Purchase your copy HERE.

Celebrating excellence in the Australian seafood industry 

Sydney Fish Market is in countdown mode for the Seafood Excellence Awards – recognising the best in seafood suppliers, retailers and restaurants.
Voting for the Seafood Excellence Awards’ popular People’s Choice Award categories continues until Monday, 5 August. In addition to supporting their favourite local business’, voters go into the draw to win a $250 Sydney Seafood School cooking class voucher.*
People’s Choice Award categories include Best Seafood Retailer at Sydney Fish Market, Best Fish & Chips in NSW and Best Seafood Restaurant in NSW – see nominees HERE.
For the winners, these awards are great recognition from the people they deal with day-to-day – their valued customers.
2012 Best Fish & Chips in NSW award winner, George Dimitrious, owner of Bondi Surf Seafoods said, 'Winning the award was the best thing ever! We’re a traditional family business that’s been running for more than thirty years, and although we were well known before winning, it really helped us establish ourselves as a leader of the fish and chip game in Sydney, and particularly at such an iconic tourist destination like Bondi Beach.'
Nominations for all other awards closed in early July and are being reviewed by our panel of industry judges, who will select the finalists for each category.
From these finalists, judges will select a winner for each category and awards will be presented at the exclusive invite-only Sydney Fish Market Seafood Excellence Awards evening on Wednesday, 28 August 2013.

* Voting closes at midnight Monday, August 5, 2013. Prize winners drawn on August 14, 2013. Award winners announced August 28, 2013. One vote per mobile number. Standard SMS charges apply. Employees of Sydney Fish Market and their immediate families are not eligible to enter this Prize Giveaway.  Visit www.seafoodexcellenceawards.com.au for terms and conditions. Authorised under NSW permit number LTPM/13/00497

Auction floor remediation in the home stretch 

Significant progress has been made on the SFM auction floor remediation, with stages one to three now complete, and the project on track for completion by the end of September.
Work has now commenced on stage four, where the floor will be raised by about 200mm creating a sufficient slope to promote water run-off into the drains, allowing better management of site waste water.
This work, along with that of stage five (on the area in front of the buyers’ stand), represents a significant component of the overall project, in terms of both time and effort. Even so, SFM Supply Manager Gus Dannoun is confident the project will continue to have little impact on day-to-day activities on the auction floor.
'Even though we’ve sometimes been working with 20 to 25% less floorspace, the staged approach we’ve taken with this project and better product layout has meant that, to date, the work has created little or no disruption on market floor operations even during our busiest auctions,' he said.
'Armed with what we’ve learned over the past few months, I see no reason the final two stages of work should prove to be any different even though they represent some significant undertakings in a key area of the floor.'
When completed, the project will provide improved floor surface and levels designed to promote melted ice water run-off into the drain. The new concrete wall fence will overcome tenant run-off from their cleaning processes and there will also be a small increase in floor area resulting from the realignment of the concrete fence.
In conjunction with each stage of the remediation, resurfacing works have also been progressed outside the auction floor zone in the areas adjacent to tenancies. This means that upon completion of stage five, all work will have been finalised and there will be full access to the auction floor.

Drawing The Line - mobilising the fishing industry 

SFM is proud to have supported the production of the film, Drawing the Line, a feature length documentary which aims to promote a better future for Australian seafood and the fishermen who provide it.
The film is the brainchild of Karumba-based professional fisherman Bruce Davey, who wanted to tell the story of fishermen across the country, and give them, their families and communities a voice in the broader debate on the marine park legislation that affects them so fundamentally. It also draws on Australia’s pre-eminent marine scientists to add common sense and credence to the discussion.
Congratulations to all involved including Bruce & Juanita Davey and the FV Wildcard family, and well done to all who also supported the production including Austral Fisheries, Australia Bay Seafoods, Ocean Wild Tuna, Raptis Seafood and Latitude Fisheries. We look forward to seeing the final cut.
Help promote the film and join the conversation:

Work about to start on boardwalk upgrade

SFM is set to receive a makeover with construction of a new boardwalk to commence in the coming months.
The new twelve metre wide boardwalk will be a major enhancement to the SFM site, increasing outdoor seating capacity and providing overhead cover to support all-weather trading. The $3.8 million makeover will also open up the retail space to create a stylish new harbourside area for diners to enjoy their seafood fare.
SFM’s general manager Bryan Skepper says, 'We know Sydneysiders have been hoping for improvements to the site for some time. We are eager to receive positive feedback from nearby community groups and look forward to having a beautified boardwalk and waterside area for locals and tourists alike to enjoy.
'This is the first of a number of planned site beautification and improvement projects to be undertaken over the next five years. The boardwalk redevelopment was identified as a priority project because of the significant benefits it will offer to our customers, who will get more space to enjoy the fantastic seafood on offer at SFM and protection from the elements. The obvious flow-on of this to retailers is that it makes a visit to SFM a more attractive and enjoyable proposition for locals and tourists alike, and we expect visitor numbers would reflect that,' says Bryan.
SFM will operate as normal throughout the construction period.
(Artist’s impressions of the boardwalk design by Morris Bray Martin Ollmann Architects, are above).

New car park operating system

Changes have been made to SFM’s car park operating system to update aging infrastructure, improve accessibility for large vehicles and improve car park flow. The layout of the entranceway has also been modified and the booth at the exit gate has been removed.
A new feature of the car parking equipment is Licence Plate Recognition technology, which will aid SFM in monitoring and enforcing misuse of the system including tailgating and pass back of cards. Enforcement will be in accordance to SFM’s site rules.
For buyers and suppliers who are yet to update their parking passes, please do so immediately by visiting the credit office located at the rear of the buyers’ stand.
For any further enquiries please contact Andreas Chow, Site Operations Manager on 9004 1102.

Staff news

Stephanie Williams – Public Relations and Media Executive
Welcome to Stephanie Williams who has recently joined SFM’s marketing team as the new Public Relations and Media Executive. Stephanie replaces Jessica Harding who has relocated to London. We wish Jess all the best for her big adventure.
Stephanie will be responsible for liaising with media and film crews and will help to promote the Market’s exciting news including the boardwalk redevelopment and waste management strategy.
Stephanie comes from a public relations consultancy background specialising in travel and tourism PR in Australia and New Zealand.

Lenke Szasz – Marketing Executive

Welcome also to Lenke Szasz, who joined the SFM team as Marketing Executive in late 2012 replacing Nigel Cocks. Lenke is responsible for SFM advertising, market research across all business units, the production of all key corporate communications including our Annual Report, sponsorships, our website and events – including the 2013 Seafood Excellence Awards.
Lenke brings with her a wealth of experience in e-marketing, communications and events. 
Shristee Thapaliya – Quality Assurance and Safety Officer

Shristee Thapaliya, SFM’s Quality Assurance and Safety Officer, will be on maternity leave as of October. A valued employee of more than two years, we wish Shristee all the very best for the birth of her first child and welcome her replacement Phillip Murphy who has recently started at Sydney Fish Market.
Copyright © 2013 Sydney Fish Market Pty Ltd, All rights reserved.


Sydney Fish Market Pty Ltd, Locked Bag 247, Bank Street PYRMONT NSW 2009

T: 61 2 9004 1100 | F: 61 2 9004 1177 | To comment on or contribute to SFM News, please contact the editor at stephaniew@sydneyfishmarket.com.au