Discover the Stories of Sydney Fish Market

Scenic, vibrant and full of character, Sydney Fish Market (SFM) is the largest seafood market in the southern hemisphere and one of Australia’s most iconic tourism sites. We welcome the opportunity to share with media the sights and stories of Sydney Fish Market including the behind the scenes action of the wholesale auction, multiple retailers and restaurants, panoramic views of Blackwattle Bay, working fishing boats and the unique characters who work here. With over 100 varieties of seafood available on any one day, a dedicated seafood school and passionate ‘seafoodie’ staff members; we also welcome cooking shows and food media. As an integral component of the Australian seafood industry, we are also available to provide comment and assistance for relevant news stories.

SFM Filming/Photography process:

Complete a Site Application Form and provide a copy of your Public Liability Insurance Certificate to requests to film/photograph on Sydney Fish Market’s site must gain prior approval from Sydney Fish Market.

Download our Site Application Form

F&Q's about the Site Application Form:

A successful application will:

  • Promote Australian seafood, seafood industry or SFM as Australia’s Home of Seafood.
  • Showcase SFM as a must do tourist destination in Sydney or feature our experiences including Behind the Scenes Tour and SSS cooking classes.
  • Highlight SFM for events including Australia Day, Chinese New Year, Easter, Blessing of the Fleet and Christmas.
  • Exhibit the Sydney Seafood School and cooking classes.
  • Provide additional details where possible e.g. viewership, program details 

An unsuccessful application will be declined as a result of:

  • Failure to complete a detailed application form.
  • Unable to provide a Public Liability Insurance Certificate.
  • Request to film/photograph on weekends.
  • Reaching the maximum number of four crews per month and unable to ‘physically’ accommodate your request.
  • Student requests for filming, photography and interviews.
  • You are a commercial or paid film crew.

What if I am a news or current affairs crew reporting on a breaking story?

  • We will always try to accommodate news and current affairs crews if there is a breaking ‘seafood’ story. News and current affairs crews still need to complete a site application form, and need to be clear about what their story is about and which SFM media spokesperson you are requesting to interview.
  • We will not be used as a location only. e.g. filming or photographing of a general seafood image to be used in a negative seafood story - unless it directly involves SFM; this is potentially defamatory and misleading for viewers/readers etc.
  • Footage cannot be reused without our consent. i.e. for stock footage. It is clearly outlined in the terms and conditions that ‘the footage/photography must not be used for any other purpose, other than the project outlined in this application’.
  • From time to time we will have to say ‘no’ to a project if we believe we don’t have the right media spokesperson available to speak on the story you are covering. We will do our utmost to ensure this does not occur where possible.

Media Contacts:

For any questions please email; alternatively you can contact our Marketing department below.

Kelly Seagrave - Marketing Executive 
For media interviews, breaking industry stories, VIP visits and event coverage
Ph: (02) 9004 1147

All approved applications for filming/photography must provide SFM with a copy of the article/footage/photographs.