SFM News

The Wests Tigers will take on the ACCA Dragon Boat Racing Team on Sunday, 14 February at SFM.


SFM News

Chinese New Year Brings Out the Big Cats at Sydney Fish Market


Two exciting events will converge into one on Sunday, 14 February, when Sydney Fish Market (SFM) celebrates Chinese New Year and Valentine's Day with a fun-filled day of entertainment.


Black Tiger Prawn and Tiger Flathead are sure to be in great demand, as the Chinese 'Year of the Tiger' is ushered in with much fanfare.


Festivities kick off at 11.30am, when the Wests Tigers National Rugby League team take on the SFM sponsored ACCA Dragon Boat Racing Team in a series of three dragon boat races down on Blackwattle Bay.


The races, to be conducted over 200 metres, will pit a squad of Wests Tigers First Grade and Under 20's players against the talented ACCA team, of which 14 members have recently been selected for the New South Wales state representative team to participate in the AUSDBF Australian National Championships.


Dragon boating is part of a larger Chinese cultural tradition that dates back 2,400 years. Early dragon boat races were held to avert misfortune and encourage the rains needed for prosperity, and the object of their worship was the dragon. Today, dragon boat festivals are held on five continents.


Visitors are encouraged to come on down to SFM to see their rugby league heroes battle it out in a confrontation of different kind, with a chance to meet the players after the races, grab a photo and add to your autograph collection.


It's not only the battle in the water that's sure to have the SFM crowd buzzing with excitement. Visitors can also admire the colour and movement on display as Chinese Lion Dancers make their way through the bustling Sunday crowd from 2pm. An age-old tradition said to bring good luck, happiness and prosperity in the New Year, the Lion Dance is performed in New Year's parades and other celebrations throughout the Chinese calendar.


Red and gold Chinese lanterns will also line the market, with the colour red also a reminder of romance for Valentine's Day.


"SFM is a great place to come to celebrate the first day of Chinese New Year and Valentines Day!" said Louise Nock, Marketing & Communications Manager at Sydney Fish Market.


"Grab some sumptuous seafood with your loved one, sit by the water and enjoy the spectacular display of lion dances and the fun of the dragon boat racing".


The best way to get down to SFM is via Metro Lightrail… alight at SFM's very own stop! Lightrail run every 10 minutes from Central Station. Alternatively, parking will be available at SFM at normal weekend rates. Bus services 501 and 443 regularly depart from the city. For route and timetable information, visit www.131500.com.au.


For further information on this fantastic event, visit the events page at www.sydneyfishmarket.com.au.

SFM News

The new Government program provides opportunities for employees to increase their skill levels and gain further qualifications.


Seafood Industry Participants Given Opportunity to Improve Skills


In a move sure to benefit participants in the Australian seafood industry, the Department of Education, Employment and Workplace Relations (DEEWR) has introduced a funding program which aims to increase the skill levels of existing workers from a range of industries.


The Enterprise Based Productivity Places Program (EBPPP) is a $25 million expansion of the successful National Enterprise Based Productivity Places Program which was trialled in 2008/09.


This Australian Government initiative aims to provide opportunities for employees to increase their skill levels and gain further qualifications in their chosen field. It is the Government's hope that this will ultimately assist enterprises to increase productivity while meeting the ever growing public demand for higher skills.


Industry members interested in participating in the program must be from a small or medium enterprise, a national enterprise, an enterprise that operates across several states/territories, a professional association or an industry body. This criteria therefore qualifies employees from most businesses in the domestic seafood industry.


Industry Skills Councils (ISCs), charged with responding to the skilling needs of their industries, will play a crucial role in the implementation of the program. They will work with a broad range of organisations and enterprises to identify the training needs of existing workers. The program will help meet those needs through provision of joint Government and enterprise funded training for existing workers.


The training will be at the Certificate III to Advanced Diploma level in a range of qualifications included in the Priority Occupations List. This list can be accessed at:


The EDPPP program is a partnership between enterprises, the Industry Skills Council and the Australian Government. The level of funding provided by Government relates to the size of the participating enterprise:


50 per cent of the cost for training places for existing workers will be funded by Government for enterprises with over 200 employees, with the enterprises contributing the remaining 50 per cent;
75 per cent of the cost for training places for existing workers will be funded by Government for enterprises with between 100 and 199 employees, with the enterprises contributing the remaining 25 per cent; and
90 per cent of the cost for training places for existing workers will be funded by Government for enterprises with less than 100 employees, with the enterprises contributing the remaining 10 per cent.


The program was launched in November 2009, however funding proposals may be submitted on a continuous basis until Saturday, 22 May 2010. In order to secure the funding, training must commence during the calendar year 2010.


All seafood industry applicants must access the program through a relevant Industry Skills Council such as AgriFood Skills Australia (AgriFood). AgriFood acts as a central coordinator in delivering EBPPP on behalf of the Australian Government.


Final date for submission of fully developed proposals to AgriFood is Saturday, 22 May 2010, however they have suggested that enterprises aim to get them through by Saturday, 1 May 2010, so to ensure the submissions are of the highest standard. AgriFood's EBPPP Project Manager is Michael Claessens, who can be contacted on 02 6163 7231 or emailed on michaelclaessens@agrifoodskills.net.au.


For more information and to apply visit www.agrifoodskills.net.au or


SFM News


The Today Show's Steve Jacobs takes part in a live cross from SFM on 23 December.

Shoppers Cross the Finish Line at 36-Hour Seafood Marathon

Nearly 100,000 shoppers descended on Sydney Fish Market (SFM) between 5am, 23 December and 5pm, 24 December for the Sydney institution that is the Christmas 36-Hour Seafood Marathon.


To ensure the 36-Hour Seafood Marathon ran smoothly, special arrangements were made to provide alternative parking, ensure safe traffic flow into and out of the site, increase signage, all while ensuring that patronage to SFM was maximised through a detailed and strategic advertising and promotional campaign.


These additional measures worked a treat, with one of the biggest 36-Hour Seafood Marathons ever recorded ensuring that Sydneysider's seafood and fresh produce needs were met in time to kick off their Christmas day celebrations. In total, visitors to SFM purchased a staggering 850 tonnes of seafood during the 36 hour event, including:


200 tonnes of Snapper
180 tonnes of prawn
1.6 million oysters


Key to the smooth management of such huge crowds at SFM during these two busiest days of the year was additional car parking facilities. Additional parking was secured at Sydney Secondary College, Blackwattle Bay Campus. Located a brief 2 minute walk from SFM on the corner of Pyrmont Bridge Road and Taylor Street, this additional site provided an extra 600 parking spots which greatly reduced the pressure on SFM's onsite car park and ensured that congestion in and around the SFM site was minimised during the 36-hour event. 


Managing 100,000 visitors over two days is no mean feat and can only be achieved with the crucial assistance of fantastic event partners such as NSW Police and St Johns Ambulance. NSW Police play a vital role in safe and effective traffic management in and around the site during the 36-hour event, while St Johns Ambulance were on hand to ensure the safety and health of SFM's patrons and provide medical assistance where necessary. Fortunately, a safe event ensued, with no major medical emergencies reported.    


SFM again hosted a raft of mainstream media during the 36-Hour Seafood Marathon. Major television, radio, print and online media visited to grab an interview, host a live cross, provide a news report or simply capture footage of the hustle and bustle that is Christmas at SFM.


Media organisations of note who visited SFM this Christmas included news crews from channels 7,9,10 and the ABC, live crosses to SFM by Channel 9's Today Show, Today Tonight, Major AM and FM radio stations, and journalists from print publications such as The Daily Telegraph, The Sydney Morning Herald, Australian Financial Review, Sunday Telegraph and The Australian.


Overall, an increase of a whopping 565% of media coverage was achieved on 2008 figures, which equates to over $1 million of promotional value to SFM. 


As the Christmas 36-Hour Seafood Marathon this year fell during the working week, care needed to be taken to effectively coordinate SFM's seafood auction with the smooth running of the event. With this in mind, the last auction before Christmas commenced at 2.30am on Thursday, 24 December. This early start ensured that this busy auction was over with in time for Buyer's trucks to be cleared from the car park to accommodate the influx of Christmas Eve shoppers.


Almost 500 registered SFM Buyers, including Sydney's best seafood retail outlets and restaurants, purchased product from SFM in the days leading up to Christmas. This fantastic role-up of seafood wholesalers and retailers ensured that Sydneysiders had access to the freshest seafood available to serve their loved ones this Christmas. 


SFM extends a big thank you to all its wholesale and retail customers for making Christmas in 2009 one of the biggest and best ever!

SFM News


The newly refurbished Sydney Seafood School.


Sydney Seafood School Back with a Bang!


The glistening, newly refurbished Sydney Seafood School (SSS), one of Australia's most highly regarded cooking schools, is back with a bang and is currently wowing the crowds of eager Sydneysiders keen on learning how to master the art of seafood preparation. 


Since its reopening last November after a million dollar Michael McCann designed 20th anniversary refurbishment, the school has been buzzing with the excitement generated by a great line-up of well-known guest chefs, remarkable décor and the fantastic range of classes on offer.


Those to have attended a class since the reopening have been lucky enough to get their hands on some of the most innovative technology in food preparation, from stunning Fisher & Paykel appliances to brand spanking new Beefeater Barbecues. The School is truly a treat, from its stunning Sydney sandstone entry which immediately catches the eye, through its sea-green Icelandic fish leather lined auditorium, the awe-inspiring blackboard graffiti wall art in the hands-on area, to its feature fish-net chandeliers in the dinning room.


Although there is a new look, SSS has been very careful not to wash away what has made the School one of the country's premier culinary institutions. The School has retained its most popular classes on the calendar, including Seafood BBQ, Thai, Chilli Crab, Tapas, Moroccan and Sushi.


The School has classes which appeal to all skill levels, from the simpler evening Tapas and Quick 'n Delicious classes, to those for the established foodies such as the Thai class which begins in Chinatown. With a staggering 11,000 local, interstate and international visitors every year, SSS continues to grow and has now become a must-do for any food lover.


Since reopening in November the newly refurbished School has already held classes hosted by an array of well-known national and international chefs. In the upcoming months, SSS will be graced once again with a star-studded line-up, including the debut class in May by Alessandro Pavoni from Ormeggio at The Spit, showcasing the food of northern Italy, and classes from the likes of Christine Manfield from Universal and Matthew Moran from ARIA to name a few!


"If you haven't had an opportunity to visit a class since the relaunch, or even if you have, there's plenty to tempt you on the upcoming program" said Roberta Muir, Sydney Seafood School Manager.


Classes and gift certificates can be purchased online by visiting www.sydneyfishmarket.com.au or by calling SSS on 02 9004 1111. 





As a special offer, Sydney Seafood School are running a fantastic promotion for Sydney Fish Market registered Buyers.


OFFER: Any SFM Buyer who purchases 4 Sydney Seafood School gift certificates will receive a 5th gift certificate free*!


These gift certificates are the perfect offering for Buyers to use as part of in-store sales promotions!


This offer is valid until 1 December 2010.


Gift certificates can be purchased by visiting SFM Reception or by calling SSS on 02 9004 1111. All Buyers will be required to quote their registered SFM buying name when taking advantage of this offer. 


For more information on this offer please click here.


* the value of the free gift certificate will be 25% of the total of the 4 gift certificates purchased.


SFM News


Denis Ballam (centre) with OceanWatch directors after receiving the Rare Fish Award.

OceanWatch Australia Recognises Rare Fish

OceanWatch Australia (OWA) has identified another rare fish!


Over the past 20 years, OWA has sought to reward those who have been recognised by its Board of Directors as having stood out as champions for the cause of fish habitat and sustainable fishing. The 'Rare Fish Award' is the prize for these fantastic achievers.


The previous two winners of the Rare Fish Award were Phil Marsh, a campaigner for fisheries habitat on the North Coast of NSW, and former long term OWA Board member and legendary seafood industry icon, the Late Peter Doyle, who was the original patron of OWA and instrumental in the foundation of the organisation.


In December 2009 OWA's Board of Directors identified Denis Ballam as being a worthy recipient of the Rare Fish Award, presented at a dinner for OWA staff and directors.


Denis has recently retired after 10 years of service, a period that predates almost everybody currently associated with the organisation. Over that time Denis worked from Cairns engaging with the fishermen of Far North Queensland and the Gulf region, through the SeaNet program. The vital role played by Denis has assisted in finding and adopting practical solutions that benefit the commercial fishing industry and the environment. 


In keeping with his lifelong connection to the ocean, Denis' next career move sees him relocating to Tonga to take charge of his very own whale watching and charter fishing business.


All his friends and colleagues within OWA and the Australian seafood industry wish Denis luck and prosperity in his next venture.


Good luck Denis!



SeaNet Update


In 2009, OWA's national SeaNet program recorded some fantastic results, actively engaging with 3,377 fishers and marine farmers across 88 fisheries.


SeaNet is an initiative of OWA and was established in 1999. It focuses on providing an environmental extension service to the Australian seafood industry through its SeaNet officers, a unique network of fisheries conservation experts. The program offers information and advice on how to improve fishing gear, techniques, technology and also provides practical assistance to preserve Australia's sustainable seafood industry.


2009 highlights for the SeaNet program include:


SeaNet developed 8 Environmental Management Systems, 8 Codes of Practice and 1 Code of Conduct relevant to the preservation of sustainability in our domestic seafood industry. This included SeaNet Officer Denis Ballam's role in the completion and launch of the Hinchinbrook Fisher's Code of Conduct.

The Hinchinbrook Fishers operations are situated within the Great Barrier Reef Marine Park. The code documents the environmental performance of the fishers, and includes actions to protect the reef from threats to its World Heritage status, as well as displaying to the general public the environmental awareness of the fishers.

Phase one of the roll out of the Marine Pests Communications Plan and Best Practice Biofouling Guidelines was delivered in face to face meetings by the SeaNet team to 1,419 fishers across  83 fisheries and at 29 fishing ports nationally.
In 2009 SeaNet engaged approximately 15,100 people from the wider community through displays and presentations at industry events, seafood festivals, agricultural field days and schools.
NSW SeaNet Officer Michael Wooden has been working with beach seine fishers to design and implement bycatch reduction innovations. The work has resulted in significant reductions in the capture of juvenile target species, and has lead to amendments to current legislation relating to the beach seine fishery. A video of the gear in action has been produced to improve awareness of industry in the general community, and promote the environmental credentials of the fishery.
OWA delivered newly developed square mesh codend material to estuary prawn fishers operating on the Hawkesbury River, the Hunter River, the Manning River and Tuggerah Lakes as part of the BRD Library project. OWA's SeaNet Officer Michael Wooden held demonstrations on square mesh codend construction with fishers throughout 2009 and is currently collecting feedback on the effectiveness of the new material from the fishers involved.


For more information on OceanWatch Australia, visit www.oceanwatch.org.au.



Sydney Fish Market Pty Ltd, Locked Bag 247, Bank Street PYRMONT NSW 2009

T: 61 2 9004 1100 | F: 61 2 9004 1177 | E: publicrelations@sydneyfishmarket.com.au