Easter On its Way at SFM

For many Australians, fish on Good Friday is a religious or cultural tradition, and the Easter long weekend is always a great excuse to throw some seafood on the BBQ as part of a family banquet or celebration with friends. Each year, Sydney Fish Market (SFM) helps the residents of Sydney get ready for their Easter celebrations by staying open all long weekend, with extended trading from 5am to 5pm on Good Friday.


This, like SFM’s Christmas extended trade period, has become an institution among lovers of fresh seafood in Sydney. In addition to the extended trading on Good Friday, the market will be open all long weekend including Easter Monday from 7am.


Once again, SFM provides a one stop shop for all its customers’ seafood needs, with six seafood specialists selling the freshest Easter catch, a bakery for fresh hot cross buns, a deli, fruit and veg market, a bottle shop, sushi bar, gift shop, butcher, seafood restaurants and a fully licensed seafood café.


In order to accommodate the early start time for its onsite retailers, SFM’s seafood auction will commence at 4.30am on Good Friday. This early auction time will also give buyers from suburban and regional locations ample opportunity to complete their auction purchases and return to their businesses in time to satisfy customers shopping for their fresh Easter seafood.


SFM will have plentiful stock of amazing seafood available to its buyers this Easter, including Yellowtail Kingfish, Mulloway, Yellowfin Tuna and Barramundi, as well as a multitude of in-season crab varieties. Old favourites, which will hit the market at affordable prices, include Snapper, Ling, Blue-eye Trevalla and Octopus. In addition, Prawns will be in abundant supply, including King Prawns and local farmed Black Tiger Prawns.


“Following on from a hugely successful Christmas trading period, Sydney Fish Market is preparing for a bumper Easter long weekend. We’re expecting to trade approximately 350 tonnes of fresh fish and crustaceans to Sydney’s seafood retailers in the lead up to Good Friday and are anticipating in excess of 50,000 people to come through our gates over the long weekend,” said Louise Nock, Marketing & Communications Manager, Sydney Fish Market.


Customers visiting SFM over the Easter long weekend are advised that the best way to travel is via Metro Light Rail. The Light Rail drops patrons at Sydney Fish Market’s very own stop every 10 minutes.


For those wishing to drive, the NSW Police Service will be on hand during the Good Friday extended trade period assisting traffic in and out of the market. Additional car parking attendants will be on duty to ensure the smooth flow of the car park. Cost of parking during this special event is a $3.00 flat rate (maximum stay 2 hours).







Fish On Parade at the Sydney Royal Easter Show

Sydney Fish Market (SFM) rounds off its calendar of Get Fresh With Fish events in spectacular style this April, with 14 shows to be held at the Sydney Royal Easter Show.


As Australia’s largest annual event, the Sydney Royal Easter Show has become a national showcase of many of the elements that make up Australian culture and heritage. It is therefore an appropriate forum for an iconic brand such as SFM to promote its wonderful array of seafood, and demonstrate how simple and easy it is to cook in a variety of sumptuous recipes.


Get Fresh With Fish, a SFM initiative developed over eight years ago, aims to encourage local communities to embrace their locally caught seafood species.


By carrying out seafood cooking demonstrations using selected Australian species caught by local fishermen, SFM seeks to support the fishermen’s co-operatives and producers based in metropolitan Sydney and regional New South Wales.


This year, Get Fresh With Fish has received funding under the Aussie Seafood – Brought to You by Our Fishermen awareness campaign, with its principle aim to raise the profile and appreciation of Australia’s commercial fishermen.  


Taking place in the Women’s Weekly Test Kitchen located at the Woolworths Food Dome, Sydney Olympic Park, the demonstrations will be hosted by Brigid Treloar, a leading food journalist and stylist, cookbook author and Sydney Seafood School demonstrator. Brigid will be wowing the crowds with tasty recipes which utilise lesser known, affordable Australian seafood species, such as Morwong, Sea Mullet and Redfish.


On Good Friday (April 10) Brigid will be joined by Paul Bagnato, a local fisherman who embodies the ideals of hard work, passion and commitment that characterises Australia’s commercial fishermen. Paul will keep the audience entertained with insider tips about local seafood and humorous accounts of his time at sea.


Attendees to each Get Fresh With Fish cooking demonstration at the Sydney Royal Easter Show will each receive an SFM show bag containing handy seafood recipes and key information about local Australian species. Those who come down to the show will also be treated to tastings of recipes demonstrated by Brigid. 


SFM is a proud Red Ribbon sponsor of the Australian Woman’s Weekly Taste of the Show Theatre Kitchen. For further information about the Sydney Royal Easter Show and SFM’s involvement, visit www.eastershow.com.au.





SFM Paddling With ACCA Dragon Boat Racing Team



Sydney Fish Market (SFM) has once again teamed up with the ACCA Dragon Boat Racing Team as their major sponsor for the 2008/09 season.


A dedicated group of athletes consisting of approximately 60 members within its women’s, men’s and mixed teams, the team was established in 1984, borne of affiliations with the Australian Chinese Community Association (ACCA), a non-profit community organisation whose mission is to promote understanding between Chinese and Australian communities. With emphasis on cultural diversity, teamwork, sportsmanship, dedication and healthy lifestyle, the team encourages the participation of all rowers, be they veterans or inexperienced first timers.


The team participates in up to 7 events annually, with one of the most important events of the season having taken place on the 7th and 8th February on Sydney’s picturesque Darling Harbour. The meet, traditionally a major event in Sydney’s Chinese New Year celebrations, featured the ACCA team participating in 6 races throughout the day, culminating in the team picking up a trophy in the Mix B Final.


Through its sponsorship agreement with the ACCA Dragon Boat Racing Team, SFM is provided with a unique opportunity to increase brand awareness. This is achieved through its presence at annual events such as the Chinese New Year Dragon Boat Festival at Darling Harbour. In addition, the ACCA team host four open days yearly onsite at SFM to promote the sponsorship arrangement and provide the general public with information about the team.


At the same time, SFM is excited by the opportunity to build relationships with a team of predominantly young, passionate professionals and their networks, from a diverse range of multicultural backgrounds.     

Dragon boating is part of a larger Chinese cultural tradition that dates back 2,400 years. Early dragon boat races were held to avert misfortune and encourage the rains needed for prosperity, and the object of their worship was the dragon. Today, dragon boat festivals are held on five continents.


The ACCA Dragon Boat Racing Team is now gearing up for its next big meet, the National Dragon Boat Championships, held in Maroochydore on Queensland’s Sunshine Coast in April this year. A team of 25 paddlers will make their way north of the border determined to represent themselves, their team and SFM to the best of their ability in the biggest dragon boat racing event held in Australia.


SFM is proud to acknowledge its association with the ACCA Dragon Boat Racing Team and wishes them every success for the national championships and the remainder of the season!


For further information on the ACCA team, or to find out about becoming a member, visit www.accadbr.com.



SFM Committed to Water Conservation


The efficient utilisation of water is increasingly a critical issue for businesses all over Australia. Ongoing drought conditions and an increasing population mean that Australia’s reliance on its current water reserves are set to increase. Water efficiency and responsible usage of this valuable resource is therefore of paramount importance for not only our generation but for future generations as well. 


After commissioning Sydney Water to undertake a Water Audit of its business operations, Sydney Fish Market (SFM) has recently signed a Memorandum of Understanding under the ‘Every Drop Counts’ Business Program. By participating in the program, SFM has committed to implement water savings initiatives to achieve a 15% improvement in the efficient use of water under its direct control.  


The installation of a ‘Smart’ metering system over 12 months ago, incorporating 120 water meters on site which monitor water consumption, was another major step in SFM’s ongoing commitment to improving its water usage efficiencies. Being able to gather important data on its water consumption and compare against benchmark figures has allowed the company to identify areas of weakness and design strategies to make improvements in these areas.


Work has either begun or been completed on a number of projects that will improve the efficiency with which water is used at SFM. The construction of a prototype filleting bench is at the forefront of these improvements, with SFM borrowing the design from Southlands Fish Supplies who currently use these innovative water-saving benches for their fish processing. Plans are being made for the new prototype to be trialled by some of SFM’s onsite retailers, with a view to assisting retailers with the introduction of the filleting bench in the near future.


Another initiative already making considerable improvements to water consumption at SFM is the installation of water efficient nozzles and gurneys in the crate yard. This area sees thousands of fish crates cleaned daily and relies heavily on its effective use of water to operate. The new water-saving nozzles and hand-operated gurneys have been in operation for over 12 months, providing considerable savings.


Additionally, SFM has recently completed the upgrade of the public toilet facilities in its retail arcade. The new refurbishment included the installation of motion-activated water saving urinals, reduced volume flushing systems (which decreased water usage per flush from 19 litres to 6 litres) and half-flush systems.


Other initiatives recently introduced onsite include alarmed fire hose reels which monitor unwarranted water usage, and the implementation of a water recycling system which allows waste water to be treated and reused as part of a pre-rinse cycle for onsite soaking tanks.


As a consequence of SFM’s water saving initiatives, onsite water consumption under the direct control of SFM has decreased from 70,000 kilolitres consumed in the financial year 2001/02 to 28,365 kilolitres consumed in 2008/09*.


It is hoped that SFM’s ongoing focus on water savings and responsible utilisation of this valuable resource will continue this impressive downward trend.





* This figure includes water consumption estimates for months March – June, 2009 based on ‘Smart’ Metering data.




Sydney Fish Market Pty Ltd, Locked Bag 247, Bank Street PYRMONT NSW 2009

T: 61 2 9004 1100 | F: 61 2 9004 1177 | E: publicrelations@sydneyfishmarket.com.au