In March 2001, Sydney Fish Market (SFM) introduced SFMlive, an online internet system for seafood trading, which operates in addition to the current auction system.

SFM's aim in hosting this facility is to:

• generate new business and profitability for our customers; 
• expand the network of buyers and suppliers;
• reduce transport costs;
• provide access to market and industry information; and
  provide guaranteed payment to suppliers.

Suppliers and buyers must register to use SFMlive. Registered users are allocated an account number and confidential password. If you require more than one person from your organisation to access the system, authorised sub-users can be established with their own passwords.

Registered users can access SFMlive 24 hours per day, seven (7) days a week. In addition, user support will be available to answer all your questions or to assist you with registering lots or making a bid on your behalf.