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Opening Hours

Christmas and New Year Opening Hours

SFM welcomes back the annual 36 Hour Seafood Marathon where most retailers will be trading continuously from 5am, 23rd December right through to 5pm, Christmas Eve.

Retail hours for each retailer may vary across the holiday period.  To view retailers’ individual operating hours, please click here.

General Opening Hours

SFM retailers are open from 7am every day except Christmas Day.

Our retailers generally close at 4pm Monday - Thursday, however for your convenience majority of our retailers are open until 5pm Friday - Sunday. Fisherman's Wharf Restaurant dinner service is open until 11pm every night.  For more detailed information on your favourite retailer, including trading hours and contact numbers, click here>

Office & Administration Hours

SFM office hours are from 7am to 4.30pm weekdays. We are in the office every week day, except public holidays.

Auction Times

SFM's wholesale auction commences at 5:30 am every week day apart from public holidays.  Please note, public access to the wholesale auction is via Behind the Scenes Tours only, see below for details.


SFM Behind the Scenes Tours are held every Monday, Wednesday, Thursday and Friday at 6.40 am - bookings are required to avoid disappointment (meet outside Doyle's).  Click here for further information on tours> or phone +61 9004 1108